Capstrat Deepens Metrics Capabilities With New Analytics Director
For Immediate Release
Contact:
Ken Eudy
919 882 1962
Capstrat, a leading communications firm in Raleigh has hired Jim Hazen to fill the position of Analytics Director. In this position, Hazen will help clients establish and analyze offline and online metrics. He brings over nine years experience in Web marketing, analytics and research.
Hazen will support Capstrat client teams by helping them elevate metrics and quantify ROI. Through tracking and measurement, Hazen will also work closely with Capstrat’s Web team to provide data-driven insights about user behavior and proactively identify opportunities to improve a site’s value.
“Because budgets are scrutinized more than ever, clients tell us they need better justification — in-depth research, measurable success metrics and meaningful results,” says Cord Silverstein, Capstrat’s Executive Vice President of Interactive Communications. “Jim will deepen our expertise in the critical area of metrics and analytics.”
Hazen is a North Carolina native with an MBA from North Carolina State University. Prior to Capstrat, Hazen worked at IBM and Lenovo.
About Capstrat
Capstrat is a communications agency based in Raleigh, N.C. The firm specializes in communications for complex issues that health care, technology, energy/infrastructure and financial organizations face at critical moments. Capstrat provides public relations, marketing communications, interactive communications and public affairs.
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