Capstrat Discusses Latest Trends in Digital Communications Tools

08.09.2011

For Immediate Release
Contact:
Ken Eudy
919 882 1962

Twitter. Facebook. Google+. StumbleUpon. It’s dizzying to think about the number of different social media platforms available today – and they’re not going away. According to an eMarketer[1] report, over 60 percent of U.S. Internet users are involved with social networks, a number that’s only growing. Digital offerings are going to continue evolving and shaping the way we communicate and connect with one another. With all the choices available, how are companies to know the right mix for their campaigns?

This Wednesday, August 10, Angela Connor, social media manager at Capstrat, joins a panel discussion at the North Carolina PRSA’s Power Breakfast “The Newest Digital Communications Tools and How to Make Them Work for Your Clients and Company.” Along with other social media and digital specialists, Angela will discuss what’s new in digital communications, where communities are growing and ways companies can use these tools to connect with audiences.

“Businesses must be smart about adopting new digital and social tools to support their communications efforts,” says Angela Connor. “Being an early adopter doesn’t necessarily mean you’re a smart adopter. Marketers need to first consider the business case for incorporating these tools into their existing toolkit and then be smart to use them for their specific goals.”

For more information on the NCPRSA Digital Communications Breakfast, visit http://www.ncprsa.org. Angela Connor has more than 16 years of experience in print, broadcast and online news. Community managers worldwide have devoured her book, 18 Rules of Community Engagement. For more information about Angela and Capstrat, visit http://www.capstrat.com. 

About Capstrat

Capstrat, a communications agency based in Raleigh, N.C., solves the complex issues that health care, technology, energy/infrastructure and financial organizations face at critical moments. We blend marketing communications, interactive communications, public relations and public affairs to tell stories with power and persuasion. Visit us at www.capstrat.com.