Capstrat President and Social Media Specialist to Share Marketing Insights at Triangle Game Confere
For Immediate Release
Contact:
Ken Eudy
919 882 1962
Capstrat President Karen Albritton and Social Media Manager Angela Connor will share insights on the intersection of marketing and gaming at this week’s Triangle Game Conference, to be held April 7-8 in downtown Raleigh.
What does classic product positioning have to do with game development? Good question. In her presentation, Albritton will provide a glimpse into the classic product positioning process marketers have used for years, and how this core marketing strategy applies to the games industry. The discussion will examine a few famous examples and the importance of positioning in the games industry – not just as the game is being completed, but at the very start of the game’s development.
Albritton will lead her discussion titled, “Classic Product Positioning and Game Development,” on Wednesday, April 7th from 9:30 – 10:00 a.m. in the University B room of the Marriott City Center.
In Connor’s presentation titled, “Launch is Too Late,” she will discuss how social media trends are reshaping game marketing and why marketing solely around the launch of a new game is not enough. She’ll explore how today’s access to social content, consumer commentary and real-time discussions are impacting the way marketers think about the launch. Using the wisdom of new marketing approaches built on transparency and openness, and the overlay of new media, Connor will reveal how opening the kimono in the game development process can fuel success.
Connor will lead her discussion on Wednesday, April 7th, from 2:45 – 3:15 p.m. in the University B room of the Marriott City Center.
“The Triangle Game Conference will present the thinking of some of the gaming industry’s most influential minds and Capstrat is honored to be taking part in this year’s lectures and discussions,” says Albritton. “I look forward to some intriguing discussions on the challenges and untapped opportunities for marketers in this industry.”
The Triangle Game Conference is the East Coast forum for networking, career building and sharing of gaming industry expertise. The conference – currently the only one of its kind in the Southeast – will include lectures by more than 90 industry experts, including keynote addresses by Chad Dezern, Studio Director at Insomniac Games, and John Zuur Platten, co-founder of the Bureau of Film & Games.
For Gaming insights from Capstrat, please visit http://www.capstrat.com/insights/articles/darticle/darticles-no-6/. To view the master schedule of Triangle Game Conference events, visit www.trianglegameconference.com/content/schedule_program.
About Capstrat
Capstrat, a communications agency based in Raleigh, N.C., solves the complex issues that health care, technology, energy/infrastructure and financial organizations face at critical moments. We blend marketing communications, interactive communications, public relations and public affairs to tell stories with power and persuasion. Visit us at www.capstrat.com.
About the Triangle Game Conference
Held in Raleigh, North Carolina, the Triangle Game Conference is the East Coast forum for networking, career building and sharing gaming industry expertise. The conference presents a program of lectures by industry experts, a Career Fair and Expo at the Raleigh Convention Center and Marriott City Center. For more information, please visit www.trianglegameconference.com or check out TGC on Facebook and Twitter to get the most up-to-date information on the conference.
###
