Capstrat Takes Home Healthcare Advertising Awards
For Immediate Release
Contact:
Ken Eudy
919 882 1962
Competing in a field of almost 4,000 entries, Capstrat earned recognition in three categories at the recently concluded 28th Annual Healthcare Advertising Competition.
The Raleigh-based marketing communications firm won a Gold award for its advertising work on behalf of Rex Healthcare’s bariatric surgery program, a Merit award for its advertising campaign to celebrate Rex’s anniversary, and another Merit award for the creation and design of the Blue Cross and Blue Shield of North Carolina Foundation’s 2010 annual report.
In a period of tighter budgets, increasingly informed patients and uncertainty around reform, healthcare companies are struggling more than ever to get their message to target audiences in fresh, convincing ways.
“I have never seen an industry facing a critical moment like the one the healthcare industry is facing now,” says Capstrat Chief Creative Officer Todd Coats. “My Capstrat colleagues work every day to produce fresh thinking that compels our clients’ audiences to take a second look. It’s an honor to have this work recognized by the one of the nation’s leading healthcare advertising competitions.”
In the largest healthcare advertising awards competition, sponsored by Healthcare Marketing Report, a national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The panel distributed 258 Gold awards, 240 Silver awards and 219 bronze or merit awards. For a complete list of winners, please visit http://healthcareadvertising.com. To view Capstrat’s award winning work, visit http://www.capstrat.com.
About Capstrat
Capstrat, a communications agency based in Raleigh, N.C., solves the complex issues that healthcare, technology, energy/infrastructure and financial organizations face at critical moments. We blend marketing communications, interactive communications, public relations and public affairs to tell stories with power and persuasion. Visit us at www.capstrat.com.
About the Healthcare Advertising Awards
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
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