Capstrat’s Jim Hazen Discusses Using Online Tools to Measure the Value of Public Relations
For Immediate Release
Contact:
Ken Eudy
919 882 1962
Metrics and analytics are routine for optimizing websites and direct marketing, but what about public relations?
On November 3, 2010, Capstrat’s Jim Hazen will present “What’s the Value of Public Relations” as part of North Carolina Public Relations Society of America’s (NCPRSA) Annual Public Relations and Marketing Seminar. He will discuss ways to help organizations use metrics and analytics to understand the value of their communications and marketing efforts.
“Metrics and analytics aren’t just for online communications tactics,” says Hazen, leader of Capstrat’s Metrics and Analytics team. “Companies want to squeeze every penny out of their marketing and communications budgets. It’s important that they know which efforts – on- and offline – are most effective and worth duplicating for coming years.”
For more information on NCPRSA and the event, visit http://www.ncprsa.org/.
About Capstrat
Capstrat, a communications agency based in Raleigh, N.C., solves the complex issues that health care, technology, energy/infrastructure and financial organizations face at critical moments. We blend marketing communications, interactive communications, public relations and public affairs to tell stories with power and persuasion.
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