Capstrat’s Jim Hazen Invited as Speaker for 2010 Internet Summit
For Immediate Release
Contact:
Ken Eudy
919 882 1962
“Understanding the effectiveness of your communications efforts is crucial.” This is not breaking-news to most. The importance of tracking and analyzing data is growing more important every day. But how do you know what to look for when evaluating your marketing? Are there insights based on visitor behaviors that can be leveraged to make your efforts even more effective?
On November 17, 2010, Capstrat’s Jim Hazen will present three sessions during the 2nd annual Internet Summit. On Wednesday, November 17, Hazen will present “User Behavioral Targeting” from 12:20 – 1:20 p.m.; “Putting Analytics to Work for You” from 1:30 – 2:30 p.m.; and from 5:20 p.m. – 6:30 p.m. he will discuss Web Analytics and Measurement with a panel of industry leaders.
“Web analytics has opened up a deluge of measurement possibilities, but determining the right things to measure often gets overlooked.” says Hazen, leader of Capstrat’s Metrics and Analytics team. “Attendees of my session will leave with some tangible ways on how they can look at user behavior to improve their communications efforts that afternoon.”
More information and an agenda for the Internet Summit can be found here.
About Capstrat
Capstrat, a communications agency based in Raleigh, N.C., solves the complex issues that health care, technology, energy/infrastructure and financial organizations face at critical moments. We blend marketing communications, interactive communications, public relations and public affairs to tell stories with power and persuasion.
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