Capstrat’s Silverstein to Gaming Industry Leaders: “You No Longer Own Your Brand. Stop Whining and D
For Immediate Release
Contact:
Ken Eudy
919 882 1962
At this week’s East Coast Game Conference, Capstrat Interactive Communications Executive Vice President Cord Silverstein will show gaming industry leaders how to steer public opinion online – and what pitfalls to avoid along the way. “Customers have a new megaphone called social media,” Silverstein says. “They’re using it to share the best – and the worst – about thousands of brands every day.”
Companies invest millions of dollars a year to build and protect their company brands. But businesses, ad execs and corporate visionaries aren’t alone in the driver’s seat anymore. Now anyone with a Facebook, Twitter or blog account can generate more buzz than any press release. Silverstein says the game of managing a company’s brand image is changing. The game has gone viral, and companies had better pull out the new rulebook.
In his discussion, titled “You No Longer Own Your Brand. Stop Whining and Deal with It,” Silverstein will show gaming professionals the tools that let them use social media to their advantage and protect their reputations online. He will outline social media “fire drills” companies can use to better understand social media risks and prepare for crises.
“Consumers now own the brand of each company,” Silverstein says. “That’s a common challenge all companies face – whether they are selling games or granola. They need to be able to effectively engage with their customers both online and offline, but especially online.”
Silverstein will give his presentation on Thursday, April 14 from 2:45 p.m. to 3:45 p.m. in room 301A of the Raleigh Convention Center.
About Capstrat
Capstrat, a communications agency based in Raleigh, N.C., solves the complex issues that health care, technology, energy/infrastructure and financial organizations face at critical moments. We blend marketing communications, interactive communications, public relations and public affairs to tell stories with power and persuasion. Visit us at www.capstrat.com.
About East Coast Game Conference
Held in Raleigh, North Carolina, the East Coast Game Conference (formerly the Triangle Game Conference – now with a broader reach of attendees from up and down the East Coast) is a leading East Coast forum for sharing game industry expertise, networking and career building. Serving members who are market-leading companies and prominent industry figures based on the East Coast, ECGC’s goal is to engage and connect professionals who have gathered in the North Carolina gaming hub and surrounding region to master the arts and sciences of gaming.
Visit www.ecgconf.com or follow the ECGC on Facebook and Twitter @ECGameCon.
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