In Lieu of Holiday Office Cards: iPods and an Online Blizzard
Capstrat's 2007 holiday mailing showed up in the blog of Independent Street, one of the Wall Street Journal's blogs. Wendy Bounds posted on holiday missives that stand out, highlighting Capstrat's Blizzard of Giving campaign. The mailing brought more than 330 people to our site, a 25 percent response rate, resulting in about $1,400 in donations to six different charities.
Visit this posting at http://blogs.wsj.com .
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