Less Worrying, More Pondering

When SunCom launched its new WorryLess Wireless brand campaign, the company knew it needed to mobilize its own employees to support the brand. This case study in The Ragan Report details how Capstrat helped SunCom with its internal rebranding initiative. Our work — including an internal microsite, t-shirts and supporting collateral materials — helped propel the campaign to success. It also led to other work for SunCom including an email marketing campaign to promote their external rebranding efforts.