PRWeek
Message Unity is a Sound Proposition
Monday September 24, 2007
Capstrat's work shines in a PRWeek article on the role of public relations in communications campaigns for state propositions and local ballot initiatives. In particular, the article highlights our strategic work with a coalition that made up the Partnership for North Carolina's Future. The key to the successful campaign: orchestrating disparate groups with different messages into one focused message.
http://www.prweek.com/us/search/article/739746/
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