BrandWeek

The Biz: In Hollywood, Murder, Suicide Can Help Bring A Film To Life

Monday September 10, 2007

Can a film take on new life when its star is making news of his own? Sometimes the movie flops, sometimes it soars. Capstrat's Billy Warden, drawing on his former role as an E! producer, says celebrity PR can catapult some films, especially small ones, into the limelight.

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