ADDY Awards Add Up for Capstrat, 2008

Capstrat, a strategic communications firm in Raleigh, N.C., continued its five-year winning streak by earning 10 ADDY Awards from the Raleigh-Durham chapter of the American Ad Federation's 2008 ADDY celebration. The awards for excellence in advertising and creative communications were announced Friday, Feb. 29 at Bay 7 in Durham's Historic American Tobacco District.

The company's work received bronze and silver ADDY Awards for work completed on behalf of clients as well as self-promotional materials. In total, Capstrat took home the following 10 awards:

Silver Awards for:

• GlaxoSmithKline - Winners Circle Animation for (Elements of Advertising, Animation or Special Effects - Film or Video)
• Quintiles - Transformation (Elements of Advertising, Special Effects - Film or Video)
• Quitline - Phone Call Away (Public Service, Print, Magazine)
• Raleigh Convention Center - The Wint Before Opening (Collateral Material, Special Event Card)
• Capstrat - Guts Ad (Advertising Industry Self Promo, Print)
• Capstrat - Conscience Ad (Advertising Industry Self Promo, Print)
• Capstrat - Backbone Ad (Advertising Industry Self Promo, Print)
• Capstrat - Blizzard of Giving (Advertising Industry Self Promo, Print)

Bronze Awards for:

• Quintiles - Silver Thread Books (Collateral Material, Brochure, Campaign)
• USO – Freedom (Public Service, Poster)

"The creativity we see at the ADDY Awards each year gets better and better, and Capstrat is proud to be in the company of such strong competition," said Capstrat's chief creative officer, Todd Coats. "We strive to deliver original, engaging work, and we're honored that the industry has recognized our efforts."

Capstrat Designer Shane Smith also took home a gold award for his pro bono work with the Raleigh chapter of the American Institute of Graphic Arts on "Casino Night 3."

The ADDY Awards, conducted by the American Advertising Federation, is the nation's largest advertising competition. Winners of the local competition proceed to regional competitions to qualify for national finals. There were 550 entries from more than 75 businesses entered in this year's Triangle competition.

To view samples of some of Capstrat's award-winning work visit www.capstrat.com.

About Capstrat
Capstrat is a full-service strategic communications agency in Raleigh, N.C. The company’s services include public relations, public affairs, marketing communications and interactive communications.

In 2008, the agency won 10 ADDY Awards and was selected as a PRWeek finalist for mid-size agency of the year and best business-to-business campaign.

About the American Advertising Federation
As the "Unifying Voice for Advertising," the American Advertising Federation (AAF), headquartered in Washington, D.C., with a Western Region office in Newport Beach, Calif., is the trade association that represents 50,000 professionals in the advertising industry. AAF's 130 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its 210 college chapters.