Capital Strategies announces new name: Capstrat

Firm adds four new employees

Contact: Ken Eudy
919 882 1962

RALEIGH, N.C. Capital Strategies, a strategic communication firm, has changed its name to Capstrat to reflect the growth that has occurred within the firm over the past decade.

Capstrat, which began primarily as a public affairs firm in 1994, has built a team of strategists, designers, media relations experts and Web specialists. In growing to nearly 50 employees, the firm outgrew its name.

"The name change really isnt a big deal," said Capstrat CEO Ken Eudy. "What's important is the growth of our abilities to meet the needs of our clients at critical moments. The name Capstrat represents the fusion of strategic thinking and creative message delivery into high-energy communications."

In addition to its new name, Capstrat has added four new professional staff members: Jodi Jackson, Paul Mahoney, Virginia Ingram and Cameron Sheffield.

Jodi Jackson, account director, has a diverse background in public relations, marketing, strategic planning and business development. She has worked with the Durham YMCA, Special Olympics World Games, Big Brothers Big Sisters, HowStuffWorks.com and SART. Jackson is a graduate of the University of New Hampshire.

Paul Mahoney, account director, is the former executive director of the North Carolina Association of Health Plans. Mahoney also worked as a senior policy advisor to North Carolina Insurance Commissioner Jim Long. His experience includes public relations planning, lobbying, regulatory affairs and media relations. Mahoney is a graduate of the State University of New York at Buffalo with a B.A. in English and history.

Virginia Ingram, web producer, recently relocated to North Carolina from New York where she worked as an interactive producer and account executive at a multicultural advertising agency. She has worked with such clients as Ernst & Young, Johnson & Johnson, JP Morgan Chase/Banco Chase, Hughes Networking Systems, the World Wrestling Federation and the magician David Blaine. Ingram graduated from the University of North Carolina at Greensboro with degrees in media studies and English.

Cameron Sheffield, media research and tracking coordinator, is a recent graduate of Campbell University with a B.A. in mass communication.

Capstrat is a strategic communication firm based in Raleigh. The companys services include public relations, public affairs, marketing communications and design. Capstrat was recognized in 2003 by PRWeek, the public relations industrys leading trade publication, as one of the nations best Mid-Sized Agencies. For more information about Capstrat, visit www.capstrat.com.