Capstrat Announces 2004 Pro Bono Client: Autism Society of North Carolina

Contact: Ken Eudy
919 882 1962

RALEIGH, N.C. Capstrat, a strategic communications firm, has selected the Autism Society of North Carolina (ASNC) as its pro bono client for 2004. The agencys employee-driven community involvement group, the Boomerang Society, selected the nonprofit organization after a competitive review of more than 15 North Carolina-based philanthropic organizations.

Capstrat will provide ASNC with a variety of services including design, marketing communications and public relations. Capstrat will assist ASNC in the creation and implementation of a new brand identity, including logo creation, improved Web design and collateral materials. Capstrat will help improve communication channels between ASNC and its constituencies to heighten awareness of the Autism Society and its goals.

"Capstrat created the Boomerang Society as a way to give back to the communities where we live and work," said April White, chair of the employee-led society. "Were excited to help build on the Autism Societys great work and contribute to its impact throughout the state."

"Were thrilled to be working with Capstrat," ASNC Director of Communications David Laxton remarked. "I know they will help us communicate more clearly and effectively, which is fundamental to our efforts in helping those with autism in North Carolina and the people who care about them. Nonprofits like ours rarely get the opportunity to work with an agency like Capstrat."

During the past three years, Capstrat has donated more than $100,000 worth of pro bono hours to the Triangle community. Capstrats pervious pro bono clients include Make-A-Wish Foundation of Eastern North Carolina and Healing Place.

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The Autism Society of North Carolina is committed to providing support and promoting opportunities which enhance the lives of individuals with autism and their families. Aside from providing an extensive support network for those affected by autism, the society serves as an unbiased information provider; relaying news about treatments and services.

Capstrat is a strategic communications firm based in Raleigh. The company's services include public relations, public affairs, marketing communications and design. Capstrat has received the 2003 Crown Award for Best Place to Work in the Triangle from the Triangle Business Journal and has been recognized by PRWeek, the public relations industry's leading trade publication, as one of the nation's best Mid-Sized Agencies. For more information about Capstrat, visit www.capstrat.com