Capstrat Announces 2005 Pro Bono Client: Lucy Daniels Center for Early Childhood

Contact: Kevin Wiley
919 882 1965

Raleigh, NC - Capstrat, a strategic communications firm based in Raleigh, has selected the Lucy Daniels Center for Early Childhood as its pro bono client for 2005. The agency's employee-driven community involvement group, the Boomerang Society, selected the nonprofit organization after a competitive review of more than 10 North Carolina-based philanthropic organizations.

The Lucy Daniels Center is an award-winning, Triangle-based organization that provides critical, comprehensive mental health and childhood education services for emotionally at-risk children through age 11. The center combines mental health treatment, a school for young children, and an educational and training center for parents and professionals.

Capstrat will work with the Lucy Daniels Center to promote Lucy's Card, the organization's annual fundraising
effort. During the holiday fundraising drive, participating retailers in the Triangle offer customers a 20-percent
discount when they present a Lucy's Card. The proceeds go directly to the center to benefit children with
mental health needs and to fund scholarships for 90 percent of the children being served.

"At Capstrat, we realize the importance of giving back to the communities where we live and work, and the Boomerang Society was formed three years ago to serve that purpose," said April White, chair of the employee-led society. "We're excited to help build on the great work of the Lucy Daniels Center, contribute to its impact, and take it to another level."

"We're really pleased to be working with Capstrat," said Dr. Donald Rosenblitt, Executive Director of the Lucy Daniels Center. "It's a top-notch firm with a great reputation for working with organizations like ours, and we know they'll help us reach our goals."

During the past four years, Capstrat has donated nearly $200,000 worth of pro bono hours to the Triangle community. Capstrat's previous pro bono clients include the Autism Society of North Carolina, Make-A-Wish Foundation of Eastern North Carolina and The Healing Place.

Capstrat is a strategic communications firm based in Raleigh. The company's services include public relations, public affairs, marketing communications and design. Capstrat was recognized in 2003 by PRWeek, the public relations industry's leading trade publication, as one of the nation's best Mid-Sized Agencies. For more information about Capstrat, visit www.capstrat.com.