Capstrat bolsters its Creative Group with top designers

Monday April 05, 2004

Todd Coats named creative director
Steven Keith named director of interactive communications

Contact: Ken Eudy
919 882 1962

RALEIGH, NC Capstrat, a strategic communications firm based in Raleigh, announced today that it has hired Todd Coats as creative director of Capstrat's Creative Group. Also joining the staff is Steven Keith, who will lead the firm's Interactive Communications Group.

Coats is former manager of creative communications for GlaxoSmithKline, where he oversaw branding projects for such well-known products as Paxil, Flonase and Valtrex. He will oversee day-to-day activities of Capstrats Creative Group including development of branding, advertising, design and creative strategy.

Coats previously worked at FGI Advertising and Design where his clients included TCI Cable, Central Carolina Bank, Hanes and Volvo Penta.

Coats award winning work has been recognized by The ADDY Awards, Telly Awards, Graphis, AIGA Graphic Design USA, How, Creativity, ShowSouth, the AIGA North Carolina Design Show and other awards competitions.

Steven Keith joins Capstrat as director of interactive communications, focusing on bringing interactive strategy experience to client projects. Keith recently moved to North Carolina from Chicago, where he co-founded Gorilla Polymedia, Inc. Throughout his career, Keith has developed interactive strategy for clients such as Newell Rubbermaid, Kohler, Bank of America, Chicago Mercantile Exchange, the Sci-Fi Channel, Morgan Stanley and the Make-A-Wish Foundation.

We are thrilled to welcome Todd and Steven to Capstrat. Their talents and experience in delivering strategically creative solutions for national brands will bring immediate benefits to our clients, said Ken Eudy, Capstrats CEO.

Capstrat is a strategic communications firm based in Raleigh. The companys services include public relations, public affairs, marketing communications and design. Capstrat was recognized in 2003 by PRWeek, the public relations industrys leading trade publication, as one of the nations best Mid-Sized Agencies. For more information about Capstrat, visit www.capstrat.com.