Siemens Medical Solutions Selects Capstrat for Marketing and Branding Support

For Immediate Release

Contact:  David Chatham
919 882 1954

RALEIGH, N.C. – Capstrat, a Raleigh, N.C.-based strategic communications firm, was recently selected by Siemens Medical Solutions to assist with marketing the company’s service capabilities. 

Initially, Capstrat will work to promote the company’s thought leadership within the industry through the production of print and online ads, as well as the company’s inaugural “straight-talk” booklet. In addition, Capstrat’s interactive team will work to ensure that the service section of Siemens’ Web site communicates the appropriate messages in the most effective manner.

“We are thrilled to welcome Siemens Medical Solutions as a Capstrat client,” said John Peterson, director of client services. “We look forward to working with their great marketing team and providing them with on-target marketing and communications services.”

Siemens Medical Solutions provides service support for medical imaging equipment, including computed tomography (CT), magnetic resonance (MR) and molecular imaging scanners. 

The advanced technology of today's medical imaging systems demands an equally sophisticated approach to service and support. As the world’s leader in imaging technologies, Siemens has responded with UPTIME Services, the industry's widest array of support programs, to ensure that health care facilities make the most of their investment in medical imaging. Located in Cary, N.C., Siemens UPTIME Service employs 2,000 people and is home to customer support as well as remote diagnostics and repair, which is available around the clock, 365 days a year.

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ABOUT CAPSTRAT
Capstrat is a strategic communications firm with offices in Raleigh, N.C. and Washington, D.C. The company’s services include marketing communications, public relations, public affairs and interactive communications. For more information about Capstrat, visit www.capstrat.com.