UNC-Chapel Hill Senior Earns Capstrat Scholarship

Capstrat, a Raleigh-based strategic communications firm, has awarded the 2008 Capstrat Scholarship to Kaley Krause, a rising senior in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. The announcement was made during the school's annual honors convocation.

Krause has interned with University Directories and the Carolina Union. She has designed logos, brochures, newsletters and promotional materials for the Student Union and other campus organizations, and provided planning support for the 2008 Raleigh-Durham ADDY Awards, the local division of the world's largest advertising competition. She plans to graduate with a degree in advertising in May 2009.

Initiated by Capstrat CEO Ken Eudy, a 1975 graduate of the school, the $2,500 scholarship includes an invitation to intern at the communications agency and is intended to encourage diversity among communications professionals and increase opportunities for minority and disadvantaged students.

"It's quite an honor to receive the Capstrat Scholarship," Krause said. "An intern position at Capstrat is one of the most coveted opportunities among students in the UNC J-School. I'm looking forward to an invaluable experience that I can carry with me throughout my career."

The firm endowed the $100,000 scholarship for students of the UNC communications school in 2007. The program supports diversity at the school, which is consistently rated among the best journalism programs in the country. All UNC-Chapel Hill Journalism students are eligible for the Capstrat Scholarship, with preference for students who demonstrate interest in new media, multimedia, media planning, advertising or public relations.

"Announcing the Capstrat scholar is one of my happiest duties every year," Capstrat President, Karen Albritton said. "Kaley is a stellar advertising student and we know she will continue to succeed and learn as a Capstrat intern."

About Capstrat

Capstrat is a full-service strategic communications agency in Raleigh, N.C. The company's services include public relations, public affairs, marketing communications and interactive communications. This year, the agency has won 10 ADDY Awards, one Pollie Award and was selected as a PRWeek finalist for mid-size agency of the year and best business-to-business campaign.