Power to the People: Capstrat’s Content Mashup Democratizes Its Web Experience
For Immediate Release
Contact:
Ken Eudy
919 882 1962
What would happen if every visitor and employee took over a company’s website? Capstrat, a Raleigh-based communications agency, is about to find out. Today Capstrat announced the launch of its new site, www.capstrat.com. To better serve visitors, the site employs a “channel approach” that gives users the power to get agency insights and experience the company’s broad capabilities funneled to their interest.
What’s more, the website’s content generation has been turned over to employees, dynamically drawing feeds from staff tweets, blogs and YouTube posts. Each Capstrat employee is “smart-tagged” for real-time integration between www.capstrat.com and individual Twitter, YouTube and blog feeds.
“Our clients tend to have complex communication challenges. Our site needs to allow them to go as deep as they need to see how we may help them, but not so deep they’re lost,” says Ken Eudy, Capstrat’s chief executive officer. “We want each visitor to experience ‘their Capstrat’ — customized to their needs, their industry, their team.”
For example, if a site visitor wants to see recent campaigns for Capstrat’s health care clients, they simply select “Health Care” from the navigation bar and are transported to a mashup of agency work samples, insights, tweets, blog articles, videos and team members linked to that industry. If a Capstrat employee posts a blog article or tweets about health care, their feed will show up real-time within the Health Care channel on the site.
The customizable features of the site are driven by a Django content management system using open-source technology. The site is built using a robust and search-engine-optimized Flash front-end interface. The site’s Flash was developed to allow deep-linking so each page can be properly indexed by search engines.
“Because of our broad range of services, our visitors may ask, ‘Are you a digital ad agency, a PR shop or Public Affairs?,’” says Todd Coats, Capstrat’s chief creative officer. “Fact is, we believe communication lines have blurred to the point that focusing on solutions is far more productive than focusing on what you call the tactic or discipline that will get you there. After all, it’s ultimately about solving our clients’ problems, not selling a tactic.”
We’d love to hear from you. To provide feedback on the site, send an email to kdavidson@capstrat.com.
About Capstrat
Capstrat, a communications agency based in Raleigh, N.C., solves the complex issues that health care, technology, energy/infrastructure and financial organizations face at critical moments. We blend marketing communications, interactive communications, public relations and public affairs to tell stories with power and persuasion. Visit us at www.capstrat.com.
