Claire Dorrier
Senior Account Executive
Loves helping clients turn visionary ideas into reality. Helped create a statewide, multimedia outreach campaign for her alma mater. Likes to mix things up — on the job and in the kitchen. Claire manages and supports relationships with Capstrat clients including Quintiles, Siemens Healthcare, and Blue Cross and Blue Shield of North Carolina. Her ability to handle the details without losing sight of the big picture goes a long way in serving clients’ needs. Before Capstrat, Claire interned for the Carolina Women’s Center in Chapel Hill, helping promote breast cancer awareness through an on-campus fair and a week-long community event. A graduate of UNC-Chapel Hill, Claire earned her degree in journalism focusing on public relations.
Channels
Contact Me
cdorrier@capstrat.com
My Latest Tweets
- Agreed RT @AdamCohenCap:Whoever created(and bought) the EXACT same aesthetic for TMobile's ads as "I'm a Mac" needs to be SHOT. #advertising
- Educational campaigns to improve medication compliance http://bit.ly/mMhxFL #healthcare
- Use #socialmedia and communities for #healthcare patient research http://bit.ly/mcMst7 (blog) http://bit.ly/iQN9oA (podcast)
- Do you know your audience? This blog will help you think twice about who you are targeting. http://bit.ly/hpp5U3 #healthcare #advertising
- Computer savvy, aging baby boomers makes online a good place for healthcare marketing. #healthcare #advertising http://bit.ly/geY4JT
- CROs must demonstrate cultural sensitivity and awareness to expect growth in emerging countries. http://bit.ly/f1H0gJ #healthcare
- RT @iliveinmycar: Did a phone interview with WPTF this morning. Don't really remember what I said. http://bit.ly/gVsKT1 #willhomeless
- Hoping this will help improve the network. #mobile RT @RWW: Tweeting Your iPhone Angst? AT&T is Listening...on Twitter http://rww.to/9lZqfy
- RT @RWW: ReadWriteBiz: Survey: SMBs to Keep Spending on Digital Marketing in 2011 http://rww.to/9t6e0E #advertising
- RT @NielsenWire: Mobile Snapshot: Smartphones Now 28% of U.S. Cellphone Market http://t.co/NjREU4J #mobile
- Pharma spending on digital DTC advertising still small compared to traditional. Who will take the lead? http://bit.ly/cja5h2 #healthcare
- More CS dog days! RT @big_britches: The data is in: dogs in the workplace increase productivity. http://bit.ly/aSsuAZ #agency #comradery
- Way to go Mayo Clinic! RT @FierceBiotech: Mayo Clinic to launch center for social media. http://bit.ly/bJ2SvD #healthcare
- Hilarious! RT @aburtch: The Old Spice personalized videos are fantastic. http://bit.ly/cMPvek #advertising #web
- RT @capstrat: Congrats to UNC and the Capstrat team on the launch of the new http://www.unc.edu. The site looks great! #web ^cs
- Minorities leading the way in mobile data usage: http://bit.ly/9SqTbT #mobile #tech
- RT @eMarketer: Stat of the day: Worldwide mobile ad revenues will reach $15 billion in 2013, up from $5B this year | Morgan Stanley #mobile
- Love these...The New Old Spice Sequel - via @LarryTolpin - http://youtu.be/uLTIowBF0kE #advertising
- Guidelines that all providers should aim to follow #healthcare http://bit.ly/b41WD3
- Need to settle up on some bets? Get your own credit card scanner for your phone: http://nyti.ms/bYtEsR #tech
- Worth it? Bringing You a Signal You’re Already Paying For #tech http://s.nyt.com/u/cWV
- NYTimes: In Medicine, the Power of No #healthcare http://s.nyt.com/u/cBK
- RT @shanetjohnston Touchscreen beats keyboard for smartphones: http://bit.ly/devvnl #tech
- RT @capstrat: Survey: BlackBerry users are more likely to abandon the brand than iPhone or Android users. http://ow.ly/1tBI1 #tech
- Like is one of my favorite FB features. RT @eLane0513: Facebook Gives 'Like' More Love, 'Fans' the Boot http://bit.ly/8YtkMYe #web
- Will smartphones eliminate the need for computers? http://bit.ly/a1NH6c #tech
- RT @evancarroll Three things everyone can do, but should leave to experts: #web sites, car detailing and espresso
- RT @kalbritton My first post on new site: new Capstrat.com by the numbers. http://bit.ly/bQqC5p #Web #PR
- Driving to Chucktown and missed the launch party but congrats to @Capstrat #web team for getting the site up!
- Yahoo! RT @Cord RT @capstrat: Laura said she would do a flip when we launched. #web @laurakatbryant http://twitvid.com/FE22B
- Just had a beer tour at sweetwater brewing co. They do not advertise but rely on word of mouth and have grown significantly! #advertising
My Latest Posts and Articles 
- 05.25.2011 Improving Medication Compliance
- 04.20.2011 Healthcare Marketers: How Well do you Really Know Your Audience?
- 03.08.2011 Cracking the Millennial Code
- 08.09.2010 Can guinea pigs be a GOOD thing?
- 07.16.2010 What does healthcare quality mean to you?
- 05.04.2010 How much healthcare is too much?
- 02.25.2010 Taking it back to Elementary School with a Valentine's exchange
- 02.09.2010 Who to trust?
Read more articles by Claire.



