Cord Silverstein
Executive Vice President, Interactive Communications
Pioneered online marketing for Fortune 500 companies such as IBM, MetLife, Verizon and Dell. Cord unites the power of technology and marketing to help clients engage their audiences. Loaded with experience, he leads our interactive and social media work. Forward-thinking companies look to Cord for creative ways to build their business and develop two-way conversations with their target markets. Previously Vice President of Client Services at MarketSmart Interactive, Cord oversaw online marketing programs for Lowe's Home Improvement, Motorola and CitiFinancial. Cord is an active speaker on social media and currently serves on the board of the Triangle Chapter of the American Marketing Association as Director of Special Interest Groups. Cord has a special place in his heart for Deadheads and Blackberry addicts.
Channels
- Professional / Financial Services
- Technology
- Energy / Infrastructure
- Interactive
- Advertising / Design
Contact Me
919 882 1957
csilverstein@capstrat.com
csilverstein@capstrat.com
Follow me:
My Latest Tweets
- Android owners - @Lifehacker Pack for Android: List of the Best Android Apps http://gasb.ag/2T #droid #mobile
- RT @big_britches: Every #web project has a venn diagram sweet spot for #mobile, #socialmedia & #analytics. Just have to sniff it out. YEA!
- RT @melissailardi: Sign up for the AAF-RDU Premiere Party! http://ow.ly/2q7WT Speaker: Dave Burris, EP of Survivor! #advertising
- I love this! RT @aburtch: "Eye of the Tiger" music remix on the iPad: http://bit.ly/9sdd0E (via @bigspaceship) #tech #music
- What do folks think of Verizon's Rule the Air campaign? #advertising
- RIP Google Wave http://gasb.ag/1V #web
- Great post by @oddcoats: on advertisers changing perceptions about a brand and maybe changing memories? http://capstr.at/1v #advertising
- Thanks to a great @capstrat team. The Madmen Martini party was a great success. http://yfrog.com/ep2ibj #web
- Excited about @TriangleAMA August lunch on location based marketing. To register and more info: http://gasb.ag/14 See you there. #web
- RT @PRwise: Energy Dept. launches blog, social media strategy http://ht.ly/2eIEa #web
- Can you still doubt the power of social media? http://gasb.ag/0m #socialmedia
- Sharing new post - Client-Agency Relationship: More than just Trust http://gasb.ag/0j Let me know what you think. #agency
- Don't forget this Friday 9th, @TriangleAMA combined Social Media and Direct Marketing SIG's @capstrat 7:30 am. DM me for details. #web
- RT @DanaYeggo: Is this the perfect political ad? http://bit.ly/b0z6m6 #publicaffairs #ncpol
- Oh no, attn Apple Fan Boys and Girls: 26% of iPhones Break Within 2 Years via @mashable http://gasb.ag/o cc:@oddcoats @AdamCohenCap #web
- RT @shanetjohnston: Funny, effective SMS campaign by Winnipeg Regional Health Authority http://is.gd/cZ6S9 #healthcare
- Have you ever wanted to pour water all over your laptop? Check out Lenovo's Torture test http://gasb.ag/Z (client) via @imarketnc #web
- Anyone tried out Soluto - Anti-Frustration Software? Very interesting. Helped me decrease my PC boot time in half. http://gasb.ag/K #tech
- Reading another great interview from @KarlSakas as he interviews @kalbritton http://capstr.at/F #web
- Would you like to have 3D on your laptop? Lenovo (<-- client) introduces a 3D notebook. http://gasb.ag/E #tech
- Some of my coworkers might not agree with my latest post: Do PR folks always have to sound like PR folks? http://bit.ly/9Cjzoe #pr
- We have a couple of seats left for the @TriangleAMA #SMBC2010. We would love to see you this Thursday! http://o.capstr.at/0L #web
- Sharing: Interesting video chat with @mediatwo on SEM, SEO and the June 17th @TriangleAMA Luncheon. http://o.capstr.at/19 #web
- We are excited and humbled to announce @capstrat won 8 Telly awards! Congrats to a wonderful team. http://o.capstr.at/13 #web
- Reading: @hazenj post Caveat to tracking short URLs http://o.capstr.at/14 #metrics #web
- RT @capstrat: Sharing: @evancarroll weighs in on AT&T data plan changes. Hint: He's not happy. http://o.capstr.at/11 #web
- The hits keep coming. @communitygirl discusses her presentation at @TriangleAMA #smbc2010. http://o.capstr.at/0z #web
- Wow, have you seen these amazing pics? The Gates of Hell Just Opened In Guatemala http://o.capstr.at/0x #web
- Question: Has anyone else tested @TweetDeck new scheduling tweet feature? I tried it today and it did not work. #web
- Bday boy speaks! @GregoryNg interview on his @TriangleAMA #smbc & @cnmoody vs. @jeremysaid arm wrestling. http://o.capstr.at/0u #web
- Sharing: Final video of the week. @gilliatt and I chat about online monitoring and @TriangleAMA #smbc2010. http://o.capstr.at/0s #web
- Interesting: Wired Mag iPad App Sold 24,000 Downloads On First Day | paidContent http://cnt.to/kCt #web
- @chuckhester great tip! Add #in to your tweet and it gets added to your LinkedIn status update. #web
- Just got back to @capstrat and now I am listening to @chuckhester sharing some LinkedIn knowledge. #web
- Looking forward to presenting at the NC Land Trust Assembly tomorrow at Marbles. Should be some great discussions. #web
- Have you reserved your free Chick-fil-A spicy chicken sandwich yet? Great idea. http://getspicychicken.com/ #web
- How many times can Mark Zuckerberg "miss the mark" but continue to grow at light speeds? #web #accountability
- Has everyone gone to google.com and played pac man on Google's home page? #web
- Looking forward to seeing everyone today @triangleama Mobile Marketing lunch. Come on over and see us. #web
- Starting next week, video interviews with the superstars participating in the @TriangleAMA Social Media Bootcamp. Cont. #smbc2010 #web
- Lunch plans tomorrow? Come check out @triangleama Mobile Marketing lunch. Great panel of mobile superstars. http://capstr.at/clKVea #web
- If you haven't taken the time to add a bio to your Twitter page, why should I follow you? #question #web
- Facebook privacy: A tangled web of options. http://capstr.at/9aSfHT #web
- So who is coming this Friday to @TriangleAMA Social Media SIG @capstrat ? Let me see some hands folks. :) #web
- Question: Do you think an iPhone for Verizon will be released this summer? #apple #web #iphone
- Have you signed up for @TriangleAMA May luncheon yet? No, WTF? Great panel on mobile marketing. More info: http://o.capstr.at/h #web
- Reading: Notes from Social Media SIG: Slippery Slope of Corporate Blogging, thanks @GrantNC http://o.capstr.at/X #web
- Top Ten Reasons You Should Quit Facebook http://capstr.at/9Uk6qF #web
- Hiring: Flash front-end developer. Know anyone? Please share and RT. Thank you! #web http://o.capstr.at/S
- Hell has officially frozen over! RT @capstrat: Our Chief Creative Officer @oddcoats has joined the twitterverse. Show him some love. #web
- So so right... RT @lesback: Oh iPhone you cut to the core with your new dog spot http://tinyurl.com/3x37658 #advertising
- RT @capstrat: Our own @communitygirl is blogging live from #www2010. Stay updated with all the haps. #web http://o.capstr.at/L
- Breathalyzer for your phone? RT @kalbritton: Don't drink and tweet. It could cost you your job. http://bit.ly/cPmr6l #Web
- Lucky @hazenj really knows his analytics because his comedy career does not look promising. :) Analytics lunch and learn #web
- Had a great social media exp last night. Thanks @SarahLamm. Sharing: The Power of One Voice in Social Media http://o.capstr.at/B #web
- Reading: Apple's Lost iPhone: A Case of Puppet Master or Victim? http://capstr.at/990D52 I feel really bad for Gray Powell. #tech
- AT&T’s Yelp-Like social local listings platform Buzz.com launches to the public http://capstr.at/aprO1U Predictions on success? #web
- The top 15 Google products for people who build websites via @sixrevisions http://capstr.at/a23kkd #web
- Cookie Cutter Must Die http://capstr.at/biih7v #web
- Has Steve Jobs gone mad? Mad, I say. http://capstr.at/9PxYhj #tech
- Great student networking tonight @capstrat. Met a lot of interesting folks. #web
- @communitygirl and I are gonna rock the house moderating a panel @capstrat student networking night. #web #eyeofthetiger
- Great new addition to our team. http://capstr.at/aCIUIV He has already been nicknamed Gary.net. Not sure he really digs it though. #web
- Big day - Capstrat's student networking night, tonight! http://capstr.at/cubQLi #web Come on over.
- Good morning! Looking forward to seeing all at the @TIMA_NC event today 'Digital Media for non-profits'. Let me know if u need info. #web
- When is the best time to tweet? http://capstr.at/9B6bXf #web
- Excited to be moderating @TIMA_NC lunch, The Use Of Digital Media To Benefit Non-Profit Organizations. http://capstr.at/cEaKAo #web
- RT @Topheratl: Interesting post on how Adobe Screwed Apple and now is paying for it: http://kl.am/appleflash #apple #adobe #web
- Last day to sign-up for @capstrat student networking night. Always a great event for college students. http://capstr.at/cubQLi #pr
- 10 Simple Google Search Tricks http://capstr.at/9cKXid I did not know the time search, that's cool #web #google
- Writing my first tweet from the iPad. Hoot! #web
- RT @jeffbullas: @mashable First iPad Hands-On and Reviews Start Rolling http://bit.ly/ciy09l #web
- RT @1918: So I just saw a great movie about chat roulette. Don't know what that is? Watch this - so worth it: http://bit.ly/9xanGM #web
- Four peeps will be nuked & video'd in honor of folks who found the easter eggs on capstrat.com. Six spots left! http://idek.net/1FEn #web
- Congrats to @GrantNC for finding an Easter egg on @capstrat Can you find it? http://idek.net/1FEn #web
- Sharing: My blog post on Nestle's recent challenges. http://bit.ly/d4Soe9 Love to hear your thoughts. #web #nestle
- AT&T's monopoly on the iPhone is coming to an end according to WSJ. http://bit.ly/91wPgU I just might get on then. #tech #iphone
- RT @MagicSauce: Marketing Lessons From The Grateful Dead: http://bit.ly/a62aRy #web
- Apple, others boycotting Fox News http://bit.ly/a8hmKi Finally some accountability. #advertising #apple
- RT @capstrat: Laura said she would do a flip when we launched. #web @laurakatbryant http://twitvid.com/FE22B
- Thanks for all the feedback and positive thoughts on the new site. Much appreciated. #web I have a wonderful team!
- Everything went down all of a sudden during final tests. @laurakatbryant passed out. I almost wet myself. Emergency averted. #web
- Damn it Jim, I'm a doctor not a Web developer. #justsayin #web
- Have you seen the Yes We Can mashup with Boehner? http://bit.ly/9SkKRP #web #video
- Early #FF to a great team working late. @laurakatbryant @johnwromano @big_britches and Kibbel. #cookiecutterdie #web
- What a great article on RIM's serious issues and why Blackberry has lost its mojo. http://bit.ly/aqv47b #tech
- Morning funny: http://bit.ly/al1vdB Capitalism at its finest.. #web
- Wow! Ever gotten a date online? Check out these interesting and stunning metrics on online dating sites. http://bit.ly/dgHFwD #web
- Want an iPhone, but don't want to sign a 2 yr contract with AT&T? Apple doc says you can! http://bit.ly/9rbA8q #iphone #tech
- Ridiculous.. Chatroulette Improv Piano Player Removed from YouTube http://bit.ly/9hpjGQ #web
- So you think Facebook should install a "Panic" button? http://bit.ly/d5MJ3E? #web
- Amanpour to host ABC's 'This Week'' http://bit.ly/blZ3uN #publicaffairs
- Video: The Myth of Energy Independence by Christine Todd Whitman http://bit.ly/cUxrlb #energy
- Chatroulette Is 89 Percent Male, 47 Percent American, And 13 Percent Perverts http://tcrn.ch/bwikvW #tech
- WARNING: Do NOT Open Password Reset Email From Facebook Support. Fake and Contains Virus. http://bit.ly/9haAg9 #web
My Latest Posts and Articles 
- 06.07.2010 What SEM is really all about with Michael Hubbard
- 06.02.2010 2010 Social Media Boot Camp with Angela Connor
- 06.01.2010 2010 Social Media Boot Camp with Gregory Ng
- 05.28.2010 2010 Social Media Boot Camp with Nathan Gilliatt
- 05.27.2010 2010 Social Media Boot Camp with Erin Lane
- 05.26.2010 2010 Social Media Boot Camp with Jeremy Smith
- 05.25.2010 2010 Social Media Boot Camp with Chris Moody
- 05.24.2010 2010 Social Media Boot Camp with Jim Hazen
- 04.27.2010 The Power of One Voice in Social Media
- 04.22.2010 2010 Triangle AMA Social Media Boot Camp
Read more articles by Cord.