Jim Doughty
Senior Strategic Writer
Crafts masterful writing that opens eyes and changes attitudes. Helped Bill Gates relaunch Microsoft’s Zune. Bats right, throws left. Jim brings two decades of experience to the marketing success of Deloitte, Blue Cross and Blue Shield of North Carolina and Quintiles. His copy speaks with equal adroitness to audiences in the consumer and business-to-business world. He’s particularly skilled at crafting long-form copy that’s as entertaining as it is informative. With his vintage Underwood typewriter perched on a nearby shelf for inspiration, Jim has enlightened readers on the merits of products as diverse as airlines, healthcare and yogurt. Jim was an award-winning reporter and government affairs officer before turning to agency life.
Channels
Contact Me
jdoughty@capstrat.com
My Latest Posts and Articles 
- 04.02.2009 Job Tip Series # 4: Get in the Door on Your Terms. Work on Theirs.
- 02.03.2009 And another thing
- 01.29.2009 Catch-22 on three, hut hut hut
- 11.17.2008 Next time you score a creative coup...
- 11.02.2008 You can utilize after all! But don’t, mostly.
Read more articles by Jim.