Karen Albritton
President
Recognized as one of the leading Triangle Women in Business. Helping to prevent thousands of NC teens from using tobacco. Wishes multi-tasking were an Olympic sport. With her insight, industry experience and tenacious competitiveness, Karen helps Capstrat consistently deliver results for clients. She honed her skills as managing director at FGI and as vice president and associate media director at McKinney+Silver. Karen was 2009-2010 President of the Triangle Chapter of the American Marketing Association. She also serves on the boards of NC BIO and Wake Education Partnership. She earned her BA in journalism and political science from UNC-Chapel Hill.
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Contact Me
919 882 1958
kalbritton@capstrat.com
kalbritton@capstrat.com
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My Latest Tweets
- So honored to work w/ @communitygirl -- #tbj40u40 winner! http://t.co/Bdoqahdg #pr
- Congrats to @capstrat colleagues on Gold #Sabre win! #pr
- I know @communitygirl, John Peterson and @blairgraham are sharing great advice at the Raleigh Chamber this morning. #pr
- Fox turns 25 on 4/22. Feeling old. Remember being pitched by the new network w/ 21 Jump Street and Married w/ Children. #advertising
- NBCUniversal's Curve Films bringing research to life in video. http://t.co/5WB6Cuu8 #advertising
- Old-school networking still matters! Instagram Founders Were Helped by Bay Area Connections: http://t.co/sVdgASP4 #pr
- Seriously impressive lineup for #TRIAMA #digital camp on 2/29. Who's going? http://t.co/BELXbBCc #web
- Has TV viewing peaked? #Millinneal viewers watching shows on computer, tablets. http://t.co/IiPixUHc #advertising
- #AMAHealth was great, but I am so happy to be back at work @capstrat today. #lovemyjob #pr
- Surprise! The research doesn't back up what #ad experts liked. #superbowl http://t.co/8ob4nzv3 #PR
- Good stuff on #superbowl ads on @wral by @AdamCohenCap. Goes beyond likes/dislikes and talks strategy. http://t.co/KeSSDzmA #pr #fb
- Do you like seeing ads before the #Superbowl? http://t.co/d2iwY2AE #advertising
- How leading mktrs plan to be better agency clients. http://t.co/hXL8Tbpq #advertising #adage
- Medicare voucher system is only cost-shifting to seniors. Have to reduce #healthcare costs. http://t.co/ed9GeUDJ
- Is your doctor checking your health record or #FB? http://t.co/xaLFwHXM Electronic distractions in #healthcare .
- #Mobile #ad spending not keeping pace w/ increase in time spent viewing mobile content via #emarketer. http://t.co/aaJQ4JAa
- Senate questions ICANN plans for new TLDs. What will your company do? http://t.co/UGm2lcBe #web
- Presentation lessons from the Gettysburg Address. Hey, they worked for Lincoln. http://t.co/mitwlYWF #PR
- Confidence in Institutions #infogaphic from @capstrat #Millennials more confident. http://t.co/JCjNuHSK #isum11 #web
- #Online video taking off. 70% of online video ad viewers visit site or buy product. http://t.co/uBFMb3un #advertising
- Users expect mobile sites to be as fast as web. Minimize 3rd party content on mobile & limit # of hosts. @compuware #isum11 #web
- @cendella "It's the people in this room, creative people who will take risks, who will create jobs." #ISUM11 #web
- Here's a link to a couple of @capstrat whitepapers and videos on #millennials. http://t.co/0kqbFH4Q #isum11 #web
- Debunking #millennial myths today at 2:50 at #isum11. See you there. #web
- What will #Google do next? http://t.co/c8fSy1hs #web
- Just got the new #JimCollins book #greatbychoice. Thanks @ncceoforum. #PR
- NY Presbyterian uses patient testimonials to build brand http://t.co/wsXMMWWo #healthcare #ama
- Waiting for the mobile tipping point? Over half of adults under 44 have a smartphone. http://t.co/F9KQfQwT #tech #tipped
- Rehearsed and ready to talk about changing the conversation at the AMA #healthcare #marketing conference tomorrow.
- So good seeing @kylemarshall @RogerFriedensen @blah2voila @ChuckNorman @darrylsalerno at the @ncprsa PR & Marketing Seminar! #PR
- Love lobster and telecom? Manager of marketing events and sponsorships position open in Maine. http://t.co/eft6GQyR #PR
- @aarp's "social girl" just started following me. I'm too close to their demo not to notice and sigh. #web
- Consumers willing to bypass corporate bad guys. But when you mess up, they want you to be honest. http://t.co/i2GjSY77 #pr
- Cool article on NY Subway system map from '72 that was ahead of its time. Great #design solution. http://t.co/h9KgjvEp
- RT @shanetjohnston: In the face of #healthcare reform, hospital advertising is skyrocketing: http://t.co/Nld4Ai7 #media
- http://t.co/cM38uE5 Is now the time to hunker down or man-up? #criticalmoments #pr @capstrat
- Unhappy at work? Ck out the 10 happiest professions. #PR isn't one. http://t.co/X3eVcC2
- http://t.co/MezV446 Nppr #ad spending drops for 20th straight qtr. That's a tough trend.
- Americans rank computer industry 1st, fed'l gov't last. PR/adv?? #16 http://t.co/MmR0AAP #PR #Gallup
- http://t.co/oRniKZN #Millennials into cause mktg, light TV viewers. #advertising
- Missing Madmen? Some alternatives from #NYTimes http://t.co/3QYvEER #advertising
- http://t.co/hm64xOu Love that Dick's Sporting Goods is supporting concussion testing for young athletes. #healthcare #Millennials
- #Duke changed culture, not just process, to improve patient safety. #healthcare #ncceoforum
- US has to get #healthcare #energy and #energy right to succeed. Glen Tulman @Allscripts #ncceoforum
- Twitter may let me connect with thousands, but research says I can only be friends w/ 150. http://bit.ly/jC2IAu #web
- #Twitter as a #PR tool. http://bit.ly/mauZP1
- Check out latest @capstrat update for news and insights on #healthcare #socialmedia http://www.capstrat.com/go/capstrat-update/
- 44% of adults use Internet to search for info on doctors/providers http://bit.ly/keWt2G #healthcare #pewresearch
- Prepping for the @meredith @leadershape insittute panel tonight. Inspired by their message "disregard the impossible." #PR
- Good luck to all of the @ncprsa #Inspire award nominees tonight including @capstrat :-) #PR
- Doesn't look like health leaders' attitudes on #SM are inline w/ patient expectations? http://bit.ly/jTnBJS #healthcare
- A sign of things to come? TV set ownership down for 1st time in 20 years. http://bit.ly/jetx1Z #Web
- Patients want mix of in person and digital comms. @capstrat #healthcare poll in #amednews http://bit.ly/k2aQbv
- How to save a trillion $$$? The answer might surprise you. http://nyti.ms/eRJlKo #healthcare
- Over 175 college students will be @capstrat tonight for our 5th annual Career Networking Night. Can't wait! #PR
- Sign up now for the East Coast Game Conference and check out #Epic Games Unreal University. http://www.ecgconf.com/apps/register/ #web
- @capstrat poll on #socialmedia and #healthcare picked up in InfoWeek: http://t.co/TDBFh38
- LGBT buying power estimated at $732 Billion. Comparable with Asian American market. #advertising #aafrdu
- At #aafrdu diversity program on LGBT market. Creative class more likely to accept LGBT. #advertising
- Sea change in brand value. #CocaCola drops out of top 10. #Google is tops. Other #tech brands are up. http://bit.ly/fVH9eU #advertising
- Interested in attending tomorrow's #RDU #AAF mtg on #diversity? DM me. @capstrat has extra tix. http://bit.ly/gnL6Vv #advertising
- Surprised? #Millenials not keen on #sm dialog w/ their doctors. http://bit.ly/i5pJPF #healthcare
- A good follow for #healthcare info RT @BCBSNC: Tweeting live from @ncchamber 2011 Health Care Cost Summit #nchealthcost
- Off to a @capstrat "laptop and learn" taught by @Cord and @communitygirl . Feeling smarter already. #web
- @capstrat is hiring an EVP, Client Services. Know anyone? DM me. http://bit.ly/h6qt2R #PR
- @richmondama for mobile engagement program. Sellout crowd. #web
- Sending good thoughts to @AdamCohenCap and @shanetjohnston for @IgniteDurham! #PR
- Don't sell Granny short. Aging population presents opportunities for marketers. #healthcare http://nyti.ms/hqmIXo
- Are new calorie counts at QSRs today's equivalent of cigarette pack warning labels? http://bit.ly/em4SZs #healthcare
- TV viewing up in 2010. Cable continues to gain. http://nyti.ms/hISS9D #pr
- Will 3D help mobile game devices make a comeback? via #nyt http://nyti.ms/gmDnqf #tech
- I'd love to start the New Year with some new colleagues. @capstrat is hiring. http://bit.ly/hOqgW8 #pr
- NC's smoking prevention efforts working -- returning at least $10 for every $1 spent. http://bit.ly/i0sS3q #healthcare
- @iliveinmycar How was Raleigh Rescue Mission? #willhomeless
- RT @doorwayproject: RT @iliveinmycar I'm not claiming to feel the pain of #homeless this wk. Just want to help those who are. #willhomeless
- RT @capstrat: Stretching out in a hatchback @iliveinmycar on the challenges of sleeping in his car. http://capstr.at/8D #willhomeless
- 5 things to know from #SM tracking. http://bit.ly/iefoZj #AdAge #Web
- On my 2nd cup. The things I take for granted. RT @iliveinmycar: Spent today's money on a jug of water this am. No coffee 4 me. #willhomeless
- Google buying Groupon. Is this a good thing? http://nyti.ms/ecgd96 #web
- Publicity stunt? C'mon. http://bit.ly/ebGNC8 #willhomeless
- RT @iliveinmycar: So, I've laid out my rules of engagement for the week: http://bit.ly/ePTL43 #willhomeless
- RT @Capstrat_Health: @BCBSNC CEO Brad Wilson (client) on fighting obesity. Timely. http://bit.ly/fomQtw #healthcare
- What I learned at #isum10 from #mindylance @capstrat http://bit.ly/dzjhOM #web
- "Gamification" new term at #isum10 #web
- "We're not all that brilliant, we're just close observers." Autotrader @ #isum10 #web
- Good day at #isum10 with @waynesutton @chuckhester @Cord @communitygirl @LGarrison @deb_orton @StaceyMark @jeffreylcohen and all. #web
- Chillin behind the @capstrat booth with some shrimp and grits. Don't think this counts as mktg. #isum10 #web
- The @capstrat charging station has morphed into a bar :-) #isum10 #web
- @hazenj does some amazing analysis with free tools. #isum10 #web
- All set up at #isum10! #web http://plixi.com/p/57470224
- The real battle between Google and FB is for your phone. #AdAge http://bit.ly/9ndg8m #Web
- Stop by the @capstrat charging station at #is10 tomorrow. #web
- RT @cnmoody: Challenged to teach SMBs how to use Twitter & LinkedIn in 20 mins. I've leaked my slides. http://slidesha.re/ao897u #is10 #web
- Which #isum10 precon session to attend? Check out @capstrat colleague @hazenj in the Analytics section. #Web
- #FF @capstrat roadtrip buddies: @shanetjohnston @G_Ives @AdamCohenCap @annaadlard @hazenj @lraplee @oddcoats #Web
- Epic to launch Infinity Blade game for iPad, iPhone. http://bit.ly/cs7va5 #tech
- Thinking good thoughts for @hazenj and other speakers at @ncprsa summit tomorrow. #pr
- Mkting can help educate patients on experience quality expectations in #healthcare. Cleveland clinic #NAMA
- A change in criteria drops Triangle from first to fourth smartest metro area. I'm protesting! http://bit.ly/9uG2LW #PR
- Looking forward to the #NAMA #Healthcare SIG later today.
- Good crowd at Nashville #Healthcare Council hearing Karen Ignagni on #HCR
- 15% of A18-29 have health apps. #mhealth can change #healthcare http://bit.ly/a4Z00q
- The new group to watch is first droppers not first adopters. New term from @billywarden in #Details http://bit.ly/c0GuIK #PR
- Games not just for gamers. IBM using serious games to educate on complex topics. #triama #tech
- Off to #TriAMA lunch meeting - gaming! #tech
- Will IPad soon replace textbooks? Tony Wagner at Wake Education Partnership mtg. #web
- Top paying jobs ranked by #Money , several in #healthcare. http://bit.ly/crtk8N
- What's the connection between news sharing and ads? Here's what @communitygirl says. http://bit.ly/cKGhRJ #PR
- Disappearing jobs report from #cnbc. Some were surprising http://www.cnbc.com/id/39541097 #Web
- Triangle Game Initiative hosts 1st charity golf tourney for Make-a-Wish -- 2 great organizations. http://bit.ly/dkG5rw #tech
- I'm there. RT @TriangleAMA: Come hear @INNOV8game @Tickity Spark Plug Games on 10/21 Marketing & Gaming Panel http://bit.ly/tamagame #Web
- Love the challenge of figuring out the best way to advertise in new vehicles like Twitter. via #nytimes http://nyti.ms/aXTsSE #Web
- Agree! RT @KrisSchindler: Appreciating my #PRSA colleagues this wk. Tremendous value to involvement in @PRSA: http://bit.ly/1LgUX6 #PR
- RT @ncprsa: 3 opportunities to judge PR Awards (w/free dinner thrown in) - http://tinyurl.com/2ax8lw8 #PR
- RT @TriangleAMA: Come hear the Google’s Analytics Evangelist, @Avinash Kaushik on 10/20 http://bit.ly/tama_ac #Web
- Check out @cord at 10/28 Ad Club social media panel. Register www.aaf-rdu.org #web http://www.aaf-rdu.org
- Amazing vaccine work happening in NC on plague, HIV, cancer and other diseases. #NCBIO #Healthcare
- 180K NC jobs connected to biosciences. NC ranks 3rd in bio nationally. #Healthcare #NCBIO
- Vaccines are $22 billion global mkt.Will double in next decade. #NCBIO #Healthcare
- Heading over to NCBIO annual mtg tomorrow. Anyone else? #healthcare
- Check out the Analytics Training Camp from #TriAMA - best training value around. http://bit.ly/bJyscS #Web
- Gaming rock stars from Epic, IBM, Spark Plug and Vaco at next #TriAMA lunch http://bit.ly/blRXNx #Web
- Up and at 'em for the @smclt #Healthcare and Social Media discussion at #MezCLT.
- @gaylemtuttle Emailed #healthcare #SM preso to you. News release and white paper is at http://bit.ly/c5OOlD
- In the Queen city prepping for tomorrow's @smclt #healthcare and #SM panel w/@gaylemtuttle
- Updating my preso for CLT Social Media Club panel on #HCSM on 9.21 with @gaylemtuttle #healthcare
- Wow. Source?RT @DaphneLeigh: 41% of patients read online commentary on someone else's experience w/a doctor they want to see. #healthcare
- Look who's talking - @oddcoats and other leading CDs at AAF-RDU 9.22 mtg http://bit.ly/avtkXu #advertising
- Could you give up cable/satellite TV? http://nyti.ms/9dVAf7 via #NYTimes #web
- @WareMalcombCMO Love this motivational video. http://youtu.be/zBUm-I2X1cA Life=Risk #Web
- RT @TriangleAMA: What's the value of a customer check-in? Find out at our Aug mtg on Location Based Marketing http://bit.ly/a08K1O #web
- Post-It note 30th anniversary reminded me of what @capstrat did for the 25th. http://bit.ly/cQju2z #elvis #pr
- RT @DonnaAntoniadis: Women on the Web: How Women are Shaping the Internet - comScore, Inc http://shar.es/mN8HP #Web
- Treasures for a word geek, from a word queen -- Mindy Lance @capstrat http://bit.ly/baqT7t #Web
- Last day in Nashville. Good catching up with @catalyst4biz on #AMA and #healthcare.
- New @capstrat poll shows where consumers turn for financial info. http://bit.ly/d6iQmq #PR
- Yeah for Rob Schiller, NC Symphony CFO, large nonprofit #TBJCFO of the year! #PR
- Does Verizon need the iPhone? Do I? http://nyti.ms/8ZBV32 #Web
- Who's checking you out on LinkedIn? From @communitygirl http://bit.ly/bW43qC #Web
- @capstrat is hiring. Know anyone? http://bit.ly/a0dsbw #PR
- RT @arcanexplained: RT @TheEconomist The digital gadgets on which we depend are rewiring our brains http://econ.st/9EFuxv #Web
- What do you think about Spirit Airlines "Ck out oil on our beaches" promo? http://bit.ly/aKMTGy #PR
- Wow. How one agency commemorates the World Cup and makes a difference. http://bit.ly/d7CvTj #advertising
- What's the lesson here? RT @BreakingNews: Update: Civilian member of Gen. McChrystal's staff who set up Rolling Stone interview resigns. #PR
- They got me addicted. Now time to pay.RT @FasTake: Say bye to Unlimited Smartphone Data Plans: Verizon to Fall Soon http://om.ly/mVxG #Web
- Study claims BP has lost a billion in brand value http://bit.ly/bqdaEn #advertising
- A yacht race?!? What was Hayward thinking? Keeping the #PR firms busy.
- #TriAMA panel disagreeing on whether search is most efficient advertising. What do you think? #Web
- Looking forward to last #TriAMA meeting as Pres. Thanks to the board and the community for a great year! #Web
- Ignoring the evidence and the past. New @capstrat blog post from @pmahoney1959 http://capstr.at/C #healthcare
- Love it! RT @tomgable: Working on anti-jargon piece for PRSA. New find in the best of bad: "we have solutions to solve your problems." #PR
- Magazines aren't dead. http://bit.ly/a9EMVl New @capstrat blog from @elisestoll #advertising
- Should TV programming be driven by creativity or research? Bravo banks on research http://nyti.ms/c85RVo #advertising
- Kinda scary. What Google's beta of encrypted search might mean for #SEO, Ad Words. via @capstrat http://bit.ly/b6zQNU #Web
- @oddcoats We'll have a lot of food. I brought bfast in to celebrate @capstrat winning 8 Telly Awards. #carboverload #advertising
- Congrats to 5 great @capstrat clients who won Telly awards http://capstr.at/9pCRDC #advertising
- RT @capstrat: Sharing: @evancarroll weighs in on AT&T data plan changes. Hint: He's not happy. http://o.capstr.at/11 #web
- RT @Cord: Bday boy speaks! @GregoryNg on his @TriangleAMA #smbc & @cnmoody vs. @jeremysaid arm wrestling. http://o.capstr.at/0u #web
- @chuckhester Heard good things about your #PRSA presentation @capstrat Sorry to miss it. #PR
- RT @Cord: Final video of the wk @gilliatt and I chat about online monitoring and @TriangleAMA #smbc2010. http://o.capstr.at/0s #web
- Summer's here! First day of summer Fridays @capstrat Yeah! #PR
- Hearing about budget woes in Wake county at Wake Education Partnership mtg. #PR
- New video @capstrat - @Cord & @hazenj talk metrics in prep for #TriAMA 6/10 BootCamp http://bit.ly/dyutlJ) #Web
- Sentiment tools don't catch nuances of sarcasm, slang, cursing @AmberCadabra #CAPRSA #Web
- @AmberCadabra Listening is not the goal. It's the path to a business goal. Challenge is taking action on insights we get from #Web #CAPRSA
- Who's ready to talk about six truths for managing brands in the conversation age? CU at 10. #CAPRSA #PR
- RT @jonathanrivers: Don't miss the joy of the journey by being soley focused on the destination @elisemitch #caprsa #PR
- Culture most important strategy to attract best and brightest and mobilize them to create great work. @elisemitch #CAPRSA #PR
- So true: In state of rapid growth, biggest challenge is quality management @elisemitch #CAPRSA #PR
- Focus on what you do well and "fish off the dock" for clients who want what you do well. @elisemitch #CAPRSA #PR
- Do you agree w/ @briansolis "All companies are media companies" #CAPRSA #Web
- PR people have to increase their individual social capital to reach influencers. #CAPRSA #PR
- New metric, maybe only metric that will matter, is what happens to your content after it is introduced. #CAPRSA #PR #SM
- 1st press release dated 1906. Time for an updated approach? #CAPRSA #PR
- @briansolis believes this an era of influencer relations. PR needs to force that transformation. #CAPRSA #PR
- @jaybaer thinks QR codes will replace url. Standards are current barrier. #CAPRSA #Web
- Follow #CAPRSA this wknd.RT @DanaYeggo: Attended 2 conferences this wk.,neither w/ hashtags. Wasted opportunity. #web #publicaffairs #pr
- Companies w/blog get 55% more web traffic. #CAPRSA #Web
- Use swixapp.com to consolidate social media metrics. Currently free tool. #CAPRSA #PR
- To track #SM impact on sales, look at correlation, not necessarily causation. #CAPRSA #PR
- #SM is about density not reach. Where are your customers? Go there. #CAPRSA #PR
- @jaybaer Myth busted: #SM is not just for consumers. Forrester research shows b2b buyers use #SM at a rate of 200% of genl pop. #CAPRSA #pr
- Do you agree w/ @jaybaer - If you don't love #SM, you suck at #SM. #CAPRSA #PR
- @jaybaer Worry about the #SM tools last, not first. Think - what kind of relationship do you want w/customers. #CAPRSA #PR
- #FF @jaybaer up now at #CAPRSA. Noone knows it all-we're all students/we're all teachers in #SM #PR
- Steady rain in Asheville making it easier to spend all day in conference sessions. But the golfers will get drenched. #CAPRSA #PR
- Pew Research shows jobs/#energy top Americans concerns. Note to DC: invest in green tech and grow US jobs http://bit.ly/c0QCvT
- RT @Capstrat_Health: RT @capstrat: Our #healthcare info survey is getting a lot of attention. Thanks iHealthBeat. http://o.capstr.at/0a
- Consumers see mobile as a retail toolkit. Good fodder for today's #TriAMA panel. http://bit.ly/cF00ck #Web
- Can't wait for tomorrow's #TriAMA Mobile Marketing panel, moderated by @Cord. Walk-ups welcome. #Web
- Putting final touches on my #CAPRSA preso - Brand mgt and social media. #PR
- RT @capstrat: Our own @kalbritton on AdAge.com. "What to do now that the phone is ringing." #advertising http://o.capstr.at/0N
- Good recap of highlights from #NCCEO2010 http://bit.ly/9G06uj #PR
- Energy storage is big issue with potential. Some #technology can make #energy production carbon neutral. David Miller #DuPont #NCCEO2010
- Nuclear power required to reduce emissions to meet new regulations and satisfy demand. J. McArthur #progress #energy. #NCCEO2010
- Bill Yeates, Sensus talking smart grid @ #NCCEO2010 #energy
- @CREE announces major Habitat for Humanity partnership at #NCCEO2010. Doing good and doing well. #Energy
- A conversation @Capstrat_Health is in. @AllscriptsMisys NC is best place to leverage assets to lead in #healthcare innovation. #NCCEO2010
- @AllscriptsMisys Vern Davenport Training for mid-managers is critical to delivering corporate values to marketplace. #NCCEO2010 #PR
- CSR starts with having the right people/workforce. #NCCEO2010 #pr
- I do! Bayer Crop Science CEO Bill Buckner: Remember when we were kids and followed the mosquito truck getting sprayed? #NCCEO2010 #PR
- #Bayer Crop Science: Pop growth + weath in China/India + alternative energy requires us to innovate to meet food demand. #NCCEO2010 #PR
- Can't leave well enough alone.Tweaking my #CAPRSA presentation turned into rewriting it. #PR
- #TriAMA mobile mktg panel on 5/20, from text to apps. Last day to preregister. http://bit.ly/bjtLDH #Web
- Is the Internet the key to happiness? New study in #TIME http://bit.ly/b8FfDv #Web
- RT @Capstrat_Health: If you missed @kalbritton's presentation 'Reining in online influencers' at #hcrdu - http://bit.ly/aR0tE5 #healthcare
- New poll results: Google second only to docs for heatlh information. http://bit.ly/c5OOlD #healthcare #hcsm #ehealth
- Make AQI obsolete? RT @faisal_q: #mhealth sensors in cell phones could map airborne toxins realtime http://bit.ly/cwYGmC #healthcare
- #FF @pmahoney1959 Seriously knowledgeable on #healthcare w/great sense of humor. #HCRDU #hcrdu
- Live tweeting from surgery demonstrates #SM can have profound impact . Surgeons get real-time q's and exchange info. #hcrdu #healthcare
- Medco collaborating w/ Verizon on pharmacy app for patients to check drug info/cost. Guess it's not an iPhone app. #HCRDU #healthcare
- Consistent theme at #HCRDU is to engage patient where they are: mobile, portable, real-time. #healthcare #technology
- Sooner than we think: mainstream adoption of e-health occurring in 2-10 years. #HCRDU #healthcare
- RT @stephskordas: Have to build trust to build the right #healthcare digital solution. Can't regulate it. Need cultural wellness. #HCRDU
- @naugustinos Creating a Health Information Economy might get consumers more engaged in driving solutions. Money talks. #HCRDU #healthcare
- @naugustinos Wellness culture critical to realize potential of #healthcare #technology and PHI. Easier said than done. #HCRDU
- Gaming and #healthcare.? #Technology creating immersive experiences for patients #HCRDU
- Cisco thinks #Technology and care at a distance can help address provider scarcity and capaity. #healthcare #hcrdu
- Morning. Looking forward to lively discussions at #HCRDU. #healthcare #hcsm
- @waynesuttonnc at CLT Social Media Club! RT @NathanRichie: Added a new event on Social Media Club, Charlotte, NC http://ning.it/95SnTa #Web
- RT @Capstrat_Health: Will co's choose govt fine vs. offering #healthcare benefits? Forbes shines light. http://bit.ly/aC8UE3)
- Who'll be at the #TriAMA social at Fearrington tonight? We're launching a sweet membership promo. #advertising
- Didn't win #Sabre gold. Still proud NC breathes easier thanks to the work of the #American Cancer Society and @capstrat #pr
- Way to go #PSB! Best large #PR agency to work for.
- Congrats to #JonIwata from @IBM. Corporate #PR pro of the decade.
- Listening to #PaulHolmes yell his remarks over a room on rude #PR people @ SABREs.
- Going to SABRE Awards. @Capstrat campaign for Am Cancer Society is a finalist. Good luck to all the finalists! #PR
- Great presos at #BDI Social Comms & #Healthcare, fthen interesting lunch w/clients. Need 2nd wind for tonight's #SABRE awards. #PR
- #CDC text message pilot sends 3 texts/wk on timely health tips. 60% of people likely to recommend to a friend. #BDI #healthcare #hcsm
- Looking forward to today's #BDI #Healthcare & Social Comms conference. J&J, Pfizer and several providers to speak.
- First up at #BDI Social Comms & #Healthcare, Marc Monseau, J&J. Says social media moved from "how do we do it" to "how do we do it right."
- Using YouTube for clinical trials recruitment? At least one pharma co is. Via Health Comms & social panel. #BDI #Healthcare
- US regulatory for social media more onerous than other nations. Do you agree? #Ted Meyer #BDI #Web
- Miles Nadal in AdAge: Only two things that a CEO does that has any meaning: attracting great leadership and the allocation of capital. #PR
- Heading to NY for Social Communications and #Healthcare Case Studies and Roundtables. Anyone else?
- What consumers know and don't know about Real Time Search http://bit.ly/buTrO2 #Web
- In crisis comms, SM second only to TV. RT @arcanexplained: BP turns to #socmed in crisis management (Reuters) http://bit.ly/bSKwcj #pr #Web
- Good stuff. RT @jslusser: Five trends (so far) driving mobile marketing and commerce this year http://bit.ly/bwhLhp @MobileMktrDaily #Web
- Family breakfast @capstrat this morning celebrating 3 Inspire NCPRSA awards. TX great clients! #pr
- RT @ChristineWHall: Congrats BCBSNC on two Inspire awards and smoke free NC PR campaign. Go #capstrat! #pr http://twitgoo.com/upk47
- Me too. See you there. Good luck! RT @McClennan: Looking forward to the Sabre awards next week. #pr
- RT @bmcd67: Win a seat to @TriangleAMA May Mobile Marketing Panel! Best tip in 50 words or less. #triAMA http://bit.ly/cihhrj #Web
- RT @marketing_power: B2B buyers thinking outside of the box; Research shows social media impacts B2B buying http://bit.ly/aGn1Nt #Web
- Establishing Client Feedback Programs That Deliver Real #PR Results via @melaniegreen & @natslavin #CAPRSA http://bit.ly/al1TX0
- #Financial service firms reputation challenges. My guest blog for PRWeek. http://bit.ly/9JOSID #pr
- 60% of mobile nbc.com program viewers are watching at home. http://nyti.ms/9OKrhp #Web
- Great post on BP "Today your brand positioning is your reputation minus what you've been caught doing."http://bit.ly/c0VSDc #pr
- Talent could be worth $124 billion. Which cities will win? http://bit.ly/6jRUm #pr
- RT @HealthIntel: Looking for smart #healthcare mktg pros to join IMRE team. AAE/AE/SAEs with PR & SM exp. Apply @ IMRE.com #hcmktg #hcsm
- Research shows growing % of femle docs. Will they earn as much as male counterparts? http://bit.ly/a3IPTl #healthcare
- Just talked to a bright consumer #pr pro w/6 years in-house experience moving to RDU. Ideas on best places for her to work?
- Me too. Agencies need to get prepared. RT @broganmedia: Found this neat: The Gamepocalypse http://bit.ly/a34dT8 #Web #seriousgames
- Employee retention impact of #healthcare reform on @capstrat blog. http://bit.ly/bYcx6Y #pr #hcr
- RT @TriangleAMA: Want to learn more about mobile ads, apps, location-based services, barcodes & coupons? http://bit.ly/bu5U2D #Web
- Hey Nielsen, what's a TV these days? via AdAge http://bit.ly/c8TUCW #advertising
- Good post on resistance to National Broadband Plan from @shanetjohnston http://bit.ly/clRfi4 #technology #Web
- Reading @communitygirl live blog from #WWW2010 http://bit.ly/cVU9zG #Web #IP
- TX @J_Maiman @gaylemtuttle @DavidBThomas for the #SM insights for my #PRWeek post. #pr
- But never boring. RT @Jbrown523: i believe it! RT @Pucky22 #Advertising the 9th most stressful job in America... http://bit.ly/bLYjU8r
- Maybe I need this app? RT @kalbritton: TjereRT @Cord: Breathalyzer for phone? RT @kalbritton: Don't drink & tweet. http://bit.ly/cPmr6l #Web
- TjereRT @Cord: Breathalyzer for your phone? RT @kalbritton: Don't drink and tweet. It could cost you your job. http://bit.ly/cPmr6l #Web
- Congrats @capstrat scholarship winner Julia Stanton RT @UNCJSchool: Congrats to J-school scholarship/award winners! http://bit.ly/b0CK3y #pr
- Don't drink and tweet. It could cost you your job. http://bit.ly/cPmr6l #Web
- Wondering about mobile? Sign up for #TriAMA mobile #marketing panel on 5/20. http://bit.ly/bgQgBq #advertising
- Attending social comms & #healthcare in NY on 5/11http://bit.ly/c8l4TQ. Anyone else? #hcsm
- Here's a guy you don't want to give a reason to complain. @Cord on the @capstrat blog. http://bit.ly/dBCZEB #SM #web
- Including never-shared-before #Web 2.0 case study in my #CAPRSA preso. Sharing's what CA is all about right? Sign up @ http://bit.ly/7Pbjwc
- RT @Capstrat_Health: Good overview of HealthCampRDU via @capstrat http://bit.ly/9V5YWr #hcsm #healthcare
- "PowerPoint makes us stupid" - Gen. James Matis via NYT. http://nyti.ms/cAfrjr #pr
- Triangle leading the way in social media and #healthcare. Sign up now for @HealthCampRDU on 5/14. http://bit.ly/ccjkQJ
- Want to create better #advertising? Here's how. http://bit.ly/bs0e9P
- #Healthcare providers, IT, medical device, pharma, gaming, marketers ought to attend @HealthCampRDU on 5/14. Great…http://healthcamprdu.org/
- RT @Capstrat_Health: Capstrat hosting pre-event social for #hcrdu 5/13 at Hilton RTP. Have you registered ? http://ow.ly/1D4EE #healthcare
- Working on my @HealthCampRDU preso on online influencers. Check out the topic and vote here! http://bit.ly/9FAt0h #healthcare
- RT @HealthCampRDU: Pre-event Social for HealthCampRDU attendees at Hilton RTP 5/13. Have you registered? http://bit.ly/cDD9kQ #healthcare
- NC breathing healthier due to smokefree establishments. Proud of @capstrat #pr work on this. http://bit.ly/azegyb
- Off to lunch with a client who never forgets to say TX for good work. #PR #loveourclients
- How #healthcare #marketing pros and others can get better search results with blogs. http://bit.ly/cr3Kva
- RT @Capstrat_Health: RT @PharmacyToday: Small spend on Google AdWords led to big payoff for #healthcare #technology co. http://bit.ly/b2pdvx
- RT @capstrat: Twitter is good for the art of copywriting. http://capstr.at/b1iSCl Wait! No it isn't: http://capstr.at/abq35j #web
- RT @TriangleAMA: How do you leverage the power of mobile marketing? Find out 5/20 with our Mobile Marketing Panel http://bit.ly/bu5U2D #Web
- How much info is TMI? Startups betting people will keep sharing. via NYTimes http://nyti.ms/bhOCm2 #Web
- Just saw that Raleigh-Durham ranks 2nd in concentration of adults getting continuing education. #talent #pr
- Congratulations to Triangle Ad Club on winning club of the year. #advertising
- Daughter Betsy was an awesome Capstratter today - research, training, new biz lunch, PPT deck. #pr #kidsatworkday
- Can't wait! RT @sixstringsnc: Unsure on CA Spring Conf? Check out what Denver Post said about #Asheville! http://bit.ly/72nXMW #caprsa #PR
- Daughter Betsy joining me @capstrat tomorrow. #takeourkidstoworkday #pr
- Kicking off @Capstrat_Health research on #healthcare provider purchasing behavior. Anything you'd like to know?
- Can online self-diagnosis make you depressed? http://bit.ly/ds1XwR http://bit.ly/aYQdrM @capstrat #healthcare
- The Biomarker Factory: Interesting approach from Labcorp and Duke. http://bit.ly/b9q9Qj #healthcare
- NCPRSA celebrating Earth Day with a stellar panel on the "evolution of green" Sign up here http://bit.ly/bnAO1I #pr
- RT @capstrat: RT @360finances: The NEW 360 Degrees of Financial Literacy site is live http://bit.ly/bdnYSZ #web
- PR agency pros-Don't miss Counselors Academy @briansolis to keynote 1st day:The Future of #PR & Social Media http://bit.ly/al1TX0
- Defense biz didn't slow in downturn. Bad guy world is still robust. Joan Myers, ARA, Wake econ dev forum. #publicaffairs
- IPhone leak outed - NC State alum. http://bit.ly/9llOm4 #Web
- Wouldn't want to be the person who left the iPhone prototype in a bar. via NYTimes http://nyti.ms/b9Y863 #Web
- CMOs say analytics, digital top priorities. Good stats here from MediaPost. http://bit.ly/9cNdu3 #Web #marketing
- Reading @evancarroll on Flash. http://bit.ly/a5G4YG I'm still waiting for the iPad to support Flash before I buy. #Web
- Check out the 4/29 Triangle Ad Club multicultural mktg event. http://bit.ly/bygpuR #advertising
- New @capstrat blog post on serious gaming and #healthcare. http://bit.ly/avkiHM) #technology
- Why truth matters in positioning: RT @innovate: Wal-Mart's (Latest) Identity Crisis - http://su.pr/2CLWTJ - Steve McKee - #advertising
- Schwinn launches new ad campaign. Remember when I got my first Schwinn bike. Freedom http://bit.ly/bsEO9e #advertising
- Almost half of smartphone users are mobile gamers. Are you? http://bit.ly/9UTeND #technology #Web
- Attending Clarkston Consulting Life Sciences event at Solas. #healthcare
- Join us at Fearrington Village for 5/12 #TriAMA social. http://bit.ly/ds1XwR #advertising
- Please vote for my HealthCampRDU topic The emerging role of strangers in life and death decisions. http://bit.ly/d6dbbP #healthcare
- Biggest email mistake is buying a list. Better to grow organically. Kelly Lorenz Bronto #triama #Web
- RT @audragmarotta: 89% of small biz use email marketing; 50% use Facebook; 29% use blogs. #triama #smallbusiness #socialmedia #Web
- Email far from dead. It is lifeblood of social media. J Rohrs ExactTarget #triama #Web
- RT @jkennedy93: http://ow.ly/i/16Bg @capstrat has abused hundreds of cookie cutters. What is going on? #Web
- Going to hang out with about 175 Triangle area marketers @ #triama email mktg event. Lots of good stuff to announce. #advertising
- The source of great communications boiled down to 3 little words http://bit.ly/dhweg9) #advertising
- Early reg til 4/17. RT @JRHipple: @briansolis to keynote 1st day of #CAPRSA : The Future of #PR & Social Media http://bit.ly/al1TX0 #pr
- Congrats. Well-deserved! RT @acferrell: was humbled and honored to receive a service award from @kenanflagler tonight. #education
- This just doesn't seem possible, but how cool. RT @RAReed: Your Tweets will be archived in Library of Congress. http://bit.ly/bMmntf #Web
- Honored to represent @capstrat and Boomerang society at Soroptomist Triangle Women of Distinction event tonight. #pr
- Career Networking tonight @capstrat. Big crowd expected. Potential flash mob? #Web
- #PRAMS10 Recap from @keithstweets @http://bit.ly/9lSak6 #PR
- Maternal deaths decline. #Healthcare advocates say more work to be done. via NYT http://nyti.ms/9kD1ea
- TV nostalgia. Carol Burnett interview: Her show would cost too much to do today. Glad we had this time together. http://bit.ly/cTEs1G #pr
- PHR use more than doubles to 7%. Younger, educated affluent are early adopters. http://bit.ly/cahYZy #healthcare
- @ncprsa 4/22 Earth Day luncheon on green business trends @capstrat http://bit.ly/bnAO1I #energy #pr
- Survey says business won't drop insurance after #healthcare reform http://bit.ly/cUpHW3
- Can virtual reality train #healthcare professionals effectively? via WSJ http://bit.ly/9kEC6r #tech
- Paid experts more positive on Avandia. #healthcare http://nyti.ms/dntXX6
- CU there. RT @blah2voila: on #CAPRSA conf call. Early bird deadline has been extended! http://bit.ly/al1TX0 PR agency folks sign up now! #pr
- Turns out 2.5% of people can truly multitask. Is supertasking natural or learned? http://bit.ly/b80pMd #healthcare
- Last day to sign-up for @capstrat student networking night. Always a great event for college students. http://www.capstrat.com/gps2010/ #pr
- #Healthcare trend: Nearly half of hospitals w/o hospitalist program plan to implement one. http://bit.ly/9a9Cix
- A private sector #healthcare trend to watch. RT @amednews: Hospitals seek best ways to achieve physician alignment http://bit.ly/ai6Eka
- Looking forward to Thursday's #TriAMA email mktg panel. Today is last day for preregistration at triangleama.org. #Web
- Tweetup is go Twitter what Google is to the Web? Do you agree? http://nyti.ms/dwvXD3 #Web #pr
- How the iPad may revolutionize #healthcare http://ow.ly/1x325
- What #healthcare reform looks like for small biz via @capstrat http://bit.ly/9JYzKu
- Sandra Day O'Connor on the Supreme court. 1 in 7 know who US Chief Justice is. 2 in 3 know Am Idol judge. http://nyti.ms/auT5Pg #pr
- What it takes to produce a great new agency Web site via @capstrat http://bit.ly/alSwSK #Web
- Heading home after great Agency Mgt Summit. FF #PRAMS10 tweeps @arcanexplained @gojohnab @jmagNYC @sandrafathi @TiffanyPR #pr
- Physician use of smartphones on the rise. Will physican-targeted #healthcare apps follow? http://bit.ly/cvJREn #Web
- When considering a merger partner, look for someone you could spend a weekend in a small cabin with. Miles Nadal/MDC #prams10 #pr
- Research builds client trust. Better research, better trust. #prams10 #pr
- RT @CounselorsAcad: Spring Conference $100 Saver extended through 4/17! Save on #pr agency leader premier http://bit.ly/9sWfVF #prsa #caprsa
- Don't forget to register for #TriAMA 4/21 Email Mktg Experts lunch. http://bit.ly/bvxsWi #Web
- Delivering measurable results starts with establishing measurable objectives. #prams10 #pr
- Got some great tips for morning panel on motivating/rewarding high performers . TX all! #pram10 #pr
- Moderating roundtable on rewards/incentives for high performers tomorrow. Any best practice? #prams10 #pr
- Pitches are like community plays. Both need rehearsals and the first rehearsal always stinks. #prams10 #pr
- Agency web sites should show lots of people. New capstrat.com does this and more. #prams10 #Web
- 100% of prospects check out 100% of agency sites before they contact the agency. Robb High #prams10 #web
- Research is a must-have to be competitive in new biz pitches #prams10 #pr
- In group mtgs and presentations, make sure every attendee has a speaking role. #prams10 #pr
- Good tips RT @fastcompany: 3 ways to avoid bullet-riddled PowerPoint presentation everybody loves to hate. http://bit.ly/c9emGj #pr
- Immersive learning, financial impact and cognitive experience key for serious games in medical education #tgconf #healthcare
- Reading @hazenj What can baseball teach us about Web analytics? http://bit.ly/95ot1D) #Web
- Watching simulated code blue exercise thru a serious game at #tgconf #Healthcare presentation. Wow.
- RT @LocalTechWire: New post: Lenovo reportedly is buying Brazil’s top PC maker http://bit.ly/c9RQYx #tech
- Are consumers more willing to give up TV or Internet? http://bit.ly/b45Ghl #advertising
- Rehearsing for am preso at Triangle Game Conference.. Over 700 pre-reg. Could attendance top 1000? #tech
- RT @UNC_Health_Care: UNC’s Bill Roper named to board of Partnership for a Healthier America http://bit.ly/aZCKzW #healthcare
- Working on preso for Triangle Game Conference. Big crowd anticipated for an emerging industry. http://bit.ly/94zh2G #tech #pr
- RT @markwschaefer: Research report: Why the iPad won't save the magazine industry http://bit.ly/ccYlo4 #advertising #pr
- Tomorrow we’re hiding an Easter egg at capstrat.com Find and claim victory. #Web #pr
- RT @blah2voila: Creating a Clear Voice in Green Conversations. From @louisemulherin & @GreenEarthPR at #CAPRSA http://bit.ly/al1TX0 #pr
- Personal responsibility in #healthcare is a slippery slope. Do you think people should pay more baed on health habits? http://nyti.ms/bPd4RG
- 25% of radio's OOH audience at risk. RT @webby2001: T 1 in 4 Listened to iPod/MP3 thru car Stereo http://abbrv.me/dhdjjI #advertising
- Congrats TBJ 40 under 40 including @AICPANews Victor Valazquez http://bit.ly/cnDJ4h #pr #profservices
- RT @DonnaAntoniadis: Forrester Predicts the Interactive Agency of Record Will Die http://shar.es/mpSE5 #Web
- RT @KenAtkins: BREAKING: Electric Power Research Institute selects Raleigh for July 2011 Plug-In Conference. http://bit.ly/cnjTWy? #energy
- New med schools open to address physician shortage. Cost $100-$150 mil to start new med school.http://bit.ly/acTooe #healthcare
- Interesting blog post on what Berwick nomination means for #healthcare. via The HealthCare Blog. http://bit.ly/9OQQsL
- RT @ncprsa: Mark your calendars for 4/22 #NCPRSA session on corporate social responsibility and green initiatives #pr
- RT @brucedeboer: Get to know @capstrat CD Scott Ballew in this video and insights on ad biz creativity. http://bit.ly/b9vJms #advertising
- Clinician-to-clinician #tech. RT @laurabower: A Knoxville company stands to benefit from #healthcare reform: http://tinyurl.com/yhvgwdd
- #Healthcare scholar nominated to head CMS at critical time. http://bit.ly/dDnAyn #quality #smartguy
- How the #Web changes doctor/patient relationship - info contol, access, communications. via LATimes http://bit.ly/cnqS0M #healthcare
- A private sector #healthcare trend w/ big impact on cost and quality via NYTimes http://nyti.ms/bvBJga
- Appreciate kind words on capstrat.com. @ugabev @bmcd67 @ThePeterA @kcalabria @blairgraham @SDosier @audragmarotta @iWade2point0 #Web
- My first post on new site: new Capstrat.com by the numbers. http://bit.ly/bQqC5p #Web #PR
- Celebrating new capstrat.com at developer bar. Learned about deep linking in flash. #Web
- Can the private sector help bend the curve on #healthcare costs? WalMart wants to make 150 million people healthier http://bit.ly/baf9tI
- Interesting environment to find out big news. RT @UNC_Health_Care: Video: Match Day 2010 at UNC Med School http://bit.ly/ac4iHR #healthcare
- @BestBuyCMO Would be interested in how DQ CMO is reacting to #healthcare reform -posting calorie counts. Love #dipcone.
- Can't wait! RT @capstrat: Making final tweaks to new Capstrat.com. Launching this afternoon! Company gathering at 4 pm. #web
- The Web isn't a panacea for helping patients with chronic conditions. Pew research http://bit.ly/bfK0i9 #healthcare #Web
- Pssst... Cookie Cutter Die... #staytuned #web
- Smart companies ask what consumers want before chasing #healthcare reform $$RT @fastcompany: Who's Cashing In? http://su.pr/6tQ7HD
- Doing research for my Triangle Game Conference presentation and came across GameCrush. Yuck. http://bit.ly/9Q3ZMTd #tech #nerds
- @stephskordas Great to finally meet. Love the @ncprsa community. #pr
- So excited. RT @capstrat: Pssst... Cookie Cutter Die... #staytuned #web
- Why mktg Is being devalued. and what mktg ought to be. via Forbes http://bit.ly/bhNlsS #advertising #pr
- Blog post: Communicating through critical moments. http://bit.ly/9UNlLg #ncprsa #healthcare #mktg
- Is there a hashtag for today's @ncprsa event @capstrat featuring folks from @bcbsnc? #pr #healthcare
- Today's NCBIO board meeting will be interesting in the midst of #healthcare reform debate.
- Tough look at Census mktg shows challenge of public awareness efforts to diverse groups. http://bit.ly/9fFmqA #advertising
- Checking out beta version of new @capstrat Web site. Good stuff! #advertising
- @blairgraham Read yesterday that #healthcare reform could create more need for medical practice real estate. Will Triangle see that trend?
- RT @blah2voila: Take your #PR firm to the next level. Join @elisemitch to learn how. #CAPRSA #PRSA http://bit.ly/al1TX0
- Historic battles. See where 2010 #healthcare reform ranks. RT @TIME: Top 10 knockdown Congressional battles | http://su.pr/1eAotH
- Good #healthcare reform summary from Health Leaders. http://bit.ly/cUnEFY
- Working on Agency Mgt Summit preso on measuring client sat. Anyone have a best practice? http://bit.ly/crKyhd #PR
- Are colleges/parents addressing ollege students binge drinking? http://bit.ly/9rKK3V via Millienial Marketing #education #healthcare
- "Did not let perfect get in the way of good." 11 leaders react to reform passage. http://bit.ly/aeKaw9 via Health Leaders #healthcare
- Need a life?RT @capstrat: Average user spends 55 mins a day on Facebook. Crazy metrics... http://bit.ly/aYgCm0 #web
- Tactics are not strategy. #anvil10 #PR
- Getting down to the nitty gritty of picking runner up and winner. Comes down to results. #anvil10 #pr
- Just read my first entry with real research. #anvil10 #PR
- Handwritten tabs and leaving the office supply brand label in the sleeve of the binder does not impress judges #anvil10 #pr
- Most judges ever for PRSA silver anvils. Says something about commitment to our Industry. #anvil10 #pr
- Looking forward to judging PRSA Silver Anvil entries today. #pr
My Latest Posts and Articles 
- 01.11.2012 Aiming for gaming
- 11.29.2011 Will cable and satellite TV follow the landline’s decline?
- 09.06.2011 Hunker Down or Man-Up?
- 08.18.2011 The Worst Time to Spend Might be the Best Time to Invest
- 06.07.2011 Influencing the Influencers
- 05.16.2011 Do healthcare and social media mix?
- 03.23.2011 Calling on Agencies to Support Diversity Programming
- 09.09.2010 Will mHealth leapfrog eHealth?
- 08.11.2010 End of an era?
- 05.24.2010 Elevating your online health brand
Read more articles by Karen.