Melissa Ilardi

Group Supervisor

Seasoned media planner who knows how to negotiate a deal. Saved money in college by making her own clothes. Clients look to Melissa to help them determine where and when to reach their audience most effectively. At Capstrat, her responsibilities include Blue Cross and Blue Shield of North Carolina, AICPA and BASF. Melissa honed her skills as a media planner and buyer for a variety of clients in retail, healthcare, automotive and travel. Before Capstrat, she worked with Sperry & Associates and The King Partnership, planning and executing media buys in more than 45 markets in the U.S. and Canada. Melissa also served as a media coordinator for Lewis Advertising, assisting in planning and buying for Hardee’s Food Systems. Melissa earned her BS in communications from the State University of New York at Brockport.

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Contact Me

919 882 1986
milardi@capstrat.com

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RT @capstrat: New on the Capstrat blog: Google I/O 2010: Android coming on strong #tech http://o.capstr.at/0b
over a year ago
Reading about What iAd Won’t Do For Marketers- MediaBuyerPlanner: http://ow.ly/1xyG5 Lots on opinions out there on this...#web #advertising
over a year ago
reading more on the Ipad... Apple’s iAd Platform Puts Ads in Apps - MediaBuyerPlanner: http://bit.ly/cvDlwv via @addthis #web #advertising
over a year ago
Developers Create New Opps for iPad Advertisers - MediaBuyerPlanner: http://bit.ly/9TUDDp via @addthis #web #advertising
over a year ago
Ready for some lunchin' and learnin'! #Education
over a year ago
I wonder what Apple paid for the ipad product placement in last nights Modern Family? Researching now, stay tuned...#advertising
over a year ago
Jose Cuervo Bets on 'Cuervo Games' for Sales Boost http://adage.com/u/3Rdjba - As if tequila wasn't already fun on it's own... #web #pr
over a year ago
Social Media a necessity to reach Healthcare consumers. MediaPost blog article - http://ow.ly/1rlFr #Healthcare
over a year ago
Account Management: Look for Entrepreneurs, not Suits http://adage.com/u/WOKZqb #Advertising
over a year ago

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