Mindy Lance
Senior Copywriter
Skilled at distilling complex content into compelling stories. More than 20 years' experience writing everything from ads to annual reports, video scripts to websites. Mindy (aka the resident grammar gangster) brings her mastery of both the creative and technical sides of writing to collateral, websites, newsletters, magazines, direct mail and print ads. With a strategic approach, she keeps her messages grounded in sound research. Mindy’s clients include Quintiles, Blue Cross and Blue Shield of North Carolina, Siemens Healthcare, GlaxoSmithKline, and UNC Kenan-Flagler. Her expertise spans a variety of industries, from telecommunications to financial services to nonprofit institutions. Mindy graduated from Baylor University with a double major in English and French; she earned her master's in English from Duke University.
Channels
Contact Me
mlance@capstrat.com
My Latest Posts and Articles 
- 12.23.2010 4 Healthcare Trends Worth Watching
- 11.18.2010 What I learned at the Internet Summit
- 10.31.2010 Can zombie love save Sears?
- 10.01.2010 What makes a good idea great?
- 08.27.2010 You talking to me?
- 07.28.2010 Treasure for a word geek
- 07.01.2010 Complex message? Make it visual
- 05.04.2010 A raisin that can save your life
- 04.13.2010 Like a little advertising in your TV show?
- 03.29.2010 Hula hoops and the heart of a brand
Read more articles by Mindy.