Todd Coats

Chief Creative Officer

Creative brilliance behind many GlaxoSmithKline branding initiatives. Conceptualizes compelling research to paint powerful pictures. Puts the genie in genius. Todd is responsible for making sure Capstrat’s creative work is not only compelling but also strategically sound. His previous roles include manager of creative services for GlaxoSmithKline as well as other North Carolina agencies. His past clients: Cartoon Network, the Country Music Association, TCI Cable and Hanes, among others. His insightful work has been recognized by the ADDYs, the Tellys, Graphis, AIGA Graphic Design USA — and many more. Todd also serves on the boards of Marbles Kids Museum and Alzheimer's North Carolina. He earned a BFA in communication arts from East Carolina University and an MA in advertising design from Syracuse University.

Channels

Contact Me

919 882 1970
tcoats@capstrat.com

Follow me:

My Latest Tweets

@oddcoats cooking up waffles at Maw Maw's Diner. @capstrat #agency http://t.co/FLVxQl0h
about a month ago
RT @kalbritton: Here's a link to a couple of @capstrat whitepapers and videos on #millennials. http://t.co/Nq02acpC #isum11 #web
about 2 months ago
Tomorrow is 11/11/11. Do you think anyone will tweet about it? #agency
about 2 months ago
Our #agency is honored to share a One Club Showcase page with @davidlbaldwin http://t.co/A7GB3MjE
about 4 months ago
For fellow infographic and data visualization #design nerds like me: http://t.co/FgZDVVQw
about 4 months ago
5 Ways To Solve The Diabetes Crisis With Data-Driven #Design http://t.co/qsmzSRt. #fastcompany
about 6 months ago
RT @AdAgeStat: Affluents of all age groups still read print. A lot of it. http://bit.ly/q0Iyxb #agency
about 6 months ago
Heading to @VCU_Brandcenter to hang with my future #agency idols. Looking forward to seeing the awesome @lesback too!
about 9 months ago
RT @adage: Groupon CEO: We Placed Too Much Trust in Agency for Super Bowl #Advertising http://goo.gl/fb/xvB6b
about 10 months ago
Whoops. Link: http://www.youtube.com/watch?v=tM3s37fZZts #advertising
about 12 months ago
Out takes from VW's "The Force" Superbowl spot. #advertising
about 12 months ago
Join my pal @AdamCohenCap following the Superbowl on Fox 50 and WRAL. He'll be ripping and dishing on this year's crop of #advertising.
over a year ago
@aburtch @McKinney: Visualize your LinkedIn network http://inmaps.linkedinlabs.com. Mine looks like three jellyfish kissing. #agency
over a year ago
@fastcompany: Awesome: Wordmark.it, a #web app that helps you choose fonts wisely http://bit.ly/gRXZMG
over a year ago
@closehop: Brilliant chart on #design. Too many folks are in the fast and cheap market. Thus the nastiness all around. http://bit.ly/hQ19RH
over a year ago
RT @adage: What You Can Learn From Pharmaceutical #Advertising http://goo.gl/fb/cEjl8
over a year ago
We heart Will! Let haters hate RT @iliveinmycar: This made me feel better. http://bit.ly/fvfQTN #willhomeless
over a year ago
Great piece on the Raleigh/Durham area from the NY Times: Axis of Cool. http://capstr.at/81#agency
over a year ago
Big shout out to team pulling all sorts of magic to get a big #web gig launched properly. @evancarroll, @ryancuth, @big_britches, @mbagrrl
over a year ago
Big exhale! Two giant projects due the same day. I'm proud of my #agency team for rockin' both.
over a year ago
Know any superstar motion designers and #video editors? @capstrat's creative team wants to meet them. Please direct message me.
over a year ago
Hmmm RT @nprnews: Fast food #advertising for kids is up despite industry vow. http://n.pr/aWnU1y
over a year ago
Bye sweet Snoopy. Hello weird creepy masked thingie RT@adage MetLife moves US #advertising creative, Y&R to Crispin http://goo.gl/fb/6mgCU
over a year ago
Not just about games. The #tech is growing with other businesses. Kendall Boyd Epic Games.
over a year ago
#games offer longer recall rate vs. traditional advertising. John o'neil sparkplug games.
over a year ago
RT @newsobserver: NY band creates music #video using nothing but iPhones (as instruments and recorders) http://bit.ly/aUvR3D
over a year ago
@adage: Pranksters Hijack Chevron Corporate-#PR Efforts http://goo.gl/fb/zWtjG
over a year ago
@capstrat's never been more proud RT @mbagrrl: Quite the respectful image, CCO @oddcoats http://bit.ly/de5VOR .Yep, I work with him. #agency
over a year ago
Thanks for thoughts on famous #advertising jingles. No one said the Big Mac song. Now what's your most favorite jingle of all time?
over a year ago
Name the most famous #advertising jingle of all time.
over a year ago
Met some great game designers @JoystickLabs today. @capstrat is proud to me a mentor! Can't wait to get back with @ChristineWHall #games
over a year ago
From @adage: Boomers. Yes, Boomers. Spend the most on #tech http://goo.gl/fb/AkTN6
over a year ago
We're looking for hot shot #advertising copywriter @capstrat. Deets here: http://bit.ly/9qKRAE
over a year ago
Somebody please friend Betty White RT @nprnews: #Socialmedia Surges For Seniors http://n.pr/b6mNu9
over a year ago
How #socialmedia works http://bit.ly/O9m2Z
over a year ago
Facebook #advertising sales to hit $1.2 billion this year. It's great to have friends, huh?
over a year ago
New Darticles on #mobile coming soon.
over a year ago
I wanted something on the #agency homepage
over a year ago
Brilliant #video shared with the team by @chaslup. I wish my life was literally directed. http://bit.ly/10fbIX
over a year ago
Congrats to the UNC.edu #web team for pulling off a gigantic launch today.
over a year ago
Dude. I'm humbled. RT @closehop: The creativest of the creative. @KevynF @Dalton_Steph @davidversusdave @oddcoats @robbloomcw #Advertising
over a year ago
Right on Lee! RT @leeclowsbeard: Hey, remember that really boring #advertising that moved a ton of product? Neither do I.
over a year ago
I see in Billboard that radio #advertising revenue is poised for the largest annual increase since 2003. 2010=$17.1 billion
over a year ago
Ouch! 1.2 billion drug #advertising spend. Only 2.6% end up with the product. @nprnews: http://n.pr/bZRPJh
over a year ago
@oddcoats: Production manager Terry Beal's new head piece. Thanks Josh! #advertising http://tweetphoto.com/30187509
over a year ago
Production manager Terry Beal's new head piece. Thanks Josh! #advertising
over a year ago
Thanks Matlock RT @nprnews: Older Folks Watch Way More TV Than Young People, Yet Like It Far Less http://n.pr/d3cFqL #advertising
over a year ago
Who's ready to join me off the grid?RT @fastcompany: Americans Are Willing to Make #Energy Sacrifices for Better Future http://bit.ly/9mGaNf
over a year ago
It's #tech tacular RT @fastcompany: iPad Hits 3 Million in 80 Days. What Will the iPhone 4 Do? http://bit.ly/abFoZx
over a year ago
Giant oil spill / #pr nightmare as seen from space RT @nprnews: http://n.pr/bNrehU
over a year ago
RT @fastcompany: The Canned Lion Awards: Our nominees for the most egregious copycat #advertising http://is.gd/cXyGY (Vote!)
over a year ago
#Epicgames celebrates E3 with a new #web site. Mad props to the Epic team for a great design.
over a year ago
If you bore people, they'll reward your competitor. #advertising
over a year ago
If your ego depends on something other than getting results for your client, you don't belong in #advertising
over a year ago
Big thinkers don't mistake simple ideas for small ones. Thanks #advertising guru @leeclowsbeard
over a year ago
Great clients making great #advertising. This little ole batch of ragamuffins is honored to have a hand. http://o.capstr.at/13
over a year ago
Simple, pure, awesome concept @closehop Really cool business card for a dentist: http://bit.ly/czctQz #advertising
over a year ago
Buff Einstein #advertising could cost GM $75K. Turns out copyrights are sexy too. http://capstr.at/aAv18b
over a year ago
Finally saw the future of #advertising on @evancarroll's iPad Wired Mag app.
over a year ago
Dang! Now we have to start hating Steve Jobs? RT @CNN: Apple topples Microsoft's throne. http://on.cnn.com/9yqUag #tech
over a year ago
What do you think? RT @adage: Five Reasons Consumers Won't Tune in to Google TV http://bit.ly/bcZpie #web #advertising
over a year ago
#advertising strikes back! RT @fastcompany: Third-Party Ad Networks Izea and Ad.ly Respond to Twitter's New Ban http://bit.ly/aVV2e5
over a year ago
This is saying a lot! RT @adage: See the Soccer Spot Nike Says Might Be Its Best Ad Ever http://bit.ly/bS109i #advertising
over a year ago
Not a big oil fan but...pile on? RT @adage: Gulf Coast's $20B Tourism Biz Asks BP to Foot #Advertising Bill http://bit.ly/ac2UeR
over a year ago
Congrats to the newest Capstratter @ryancuth. #advertising & #web art directoring badass.
over a year ago
President Albritton's final event. Lets swell the crowd! RT @kalbritton: Signup for 5/20 #TriAMA mobile panel #advertising
over a year ago
F'real? RT @MarketWatch: Cash hoard piles ever higher at top #tech firms http://bit.ly/c6yjEE
over a year ago
Enjoying judging the Telly #advertising awards. Got about 150 more to view.
over a year ago
#capstrat is looking for awesome creative talent to round out our team. Designer/ADs & CWs see our career section. #advertising #web
over a year ago
Really? Is this a good #tech idea? http://capstr.at/8YbUD0 Didn't Yoda speak Space Pig Latin or something screwy?
over a year ago
#advertising at its most enjoyable. Nick rules RT @aburtch: Wallace and Gromit in ad for England World Cup bid http://bit.ly/byjbHR
over a year ago
The best #advertising effectiveness study RT @adage: Advertising Does Its Part in War on Terror http://bit.ly/cwDyk8
over a year ago
Asked to judge the 31st annual #advertising Telly Awards. Fun, but lots of entries to go through. REDBULL!
over a year ago

My Latest Posts and Articles