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Fit Together

Client Profile: A statewide wellness campaign of Blue Cross and Blue Shield of North Carolina (BCBSNC) and the NC Health and Wellness Trust Fund. The campaign is designed to raise awareness of the dangers of obesity and equip individuals and communities with tools to address this very serious health problem.

The Work: Public relations, Media Relations, broadcast and print advertising, identity, marketing materials, Web site strategy, and event management

Disciplines: Design, Interactive, Marketing Communications, Media Relations, Public Relations

Selected Health Care and Life Sciences Clients

Alison McLaurin Senior Account Executive

Born in NC, seasoned in DC. Crusades for youth smoking prevention in the Golden Leaf State. Knows her way around political policies, pundits and press conferences. Worked the first Clinton campaign trail. Never met a cupcake she didn’t like.

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