Proactive and Positive

In a state known for its high-fat Southern cooking, our challenge was to ensure that all North Carolina communities support healthier lifestyles. The health of NC citizens depended on our next move.

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GlaxoSmithKline

Client Profile: One of the world's leading research-based pharmaceutical and healthcare companies and is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

The Work: Design, internal and external research and messaging

Disciplines: Design, Interactive

Selected Health Care and Life Sciences Clients

Mindy Lance Senior Copywriter

Proficient at distilling complex stories into digestible content. 20 years' experience writing everything from ads to sales collateral, PR manuals to Web sites. Blessed (and cursed) with an eagle eye. Rough on red pens.

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