Engagement Marketing
Engagement marketing goes beyond traditional marketing, helping our clients create a two-way conversation with their customers or target markets. While some companies may talk about word-of-mouth marketing or viral marketing, Capstrat takes a broader, more well-rounded approach.
In our view, engagement marketing includes any promotional activity — online or offline — that capitalizes on connections between people. It drives potential customers to want to engage with your brand, which stimulates demand.
Engaging consumers who are more sophisticated and more fragmented presents marketing’s new challenge. Your audience is dazzled by a host of media choices — from 300 cable channels to DVDs to video games to the vast Internet. To grow your business requires cutting through the clamor to deliver your message.
No matter the kind or size of business, engagement marketing works even when your product or service does not have its own “wow” factor. That doesn’t mean every situation calls for using the latest “buzz.” To create the most effective marketing programs, we ask three questions:
- Who are you trying to reach?
- Where do they congregate — both offline and online?
- What will best engage them — and get them talking to you and about you?
Our job — and our expertise — is to craft messages and creative agents to grab the attention of your target audience and to get them to spread the word. Bottom line: Do something remarkable. Create something worth talking about. Because unless you are remarkable, you are invisible.
Capabilities
- Strategic Solutions — The first step in understanding your marketplace and defining the best marketing plan.
- Reputation/Brand Analysis and Monitoring
- Web Site Analysis
- Online/Offline Focus Groups
- Marketing Solutions — Once your market is identified, it’s time to engage them.
- Online Media Buys
- Blog Creation and Consultation
- Viral Videos
- Social Media
- Community Building
- Metrics and Analytics — Campaign success depends on true numbers on what happened in its execution. Real-time analytics allow us to constantly improve campaigns, enabling our clients to see the highest possible ROI.
- Impressions and click-throughs on ads and Web sites
- Purchases and leads
- Customer behavior online and offline
- Chat rooms and message boards
- Customer reviews and feedback
