Media Relations
Capstrat helps clients communicate their message to the news media with clarity, consistency and integrity. Whether responding in a crisis or launching an initiative, we focus on aligning the message and the medium with the client’s goals.
And just as important, we tell our clients what they don’t want to hear: as important as you think your new product or service is, the media don’t consider it a good story. That kind of brutal honesty helps us maintain credibility with reporters, editors and producers so that we can represent our clients effectively over time.
Capstrat has developed powerful media campaigns on the national, regional, state and local levels. We have reached more than 100 major media markets from San Diego to Boston, securing national coverage in outlets including the Wall Street Journal, the New York Times, The Today Show, MSNBC, CNN fn, USA Today and CNN. We’re equally adept at creating local strategies.
Our group consists of former journalists with experience in broadcast and print. We have been on the other side of the microphone, asking questions and making judgments on newsworthiness. So we know the terrain. And we help clients navigate through it to reach their goals.
Capabilities
- Media Audit — comprehensive analysis of an organization's strengths and weaknesses in the media environment.
- Media Training — customized interactive workshops equipping individuals or small groups to communicate in any media environment.
- Media Strategy — a broad strategic media plan based on a thorough media analysis.
- Satellite Media Tours — targeted live TV interviews from one central location sent to stations across the nation.
