Brand development

The City of Salisbury launched a new Fiber to the Home service, offering phone, Internet and TV to its residents. We positioned the service as an enlightening and friendly complement to the city’s people and businesses. The name and logo had to reflect the service’s benefits of local service and exciting offerings.

Since this technology was new to the audience, a simple yet informative website explained the benefits. It also gave an easy way to sign up and follow progress. Navigation was bold and underscored the concept of bringing light and vibrancy to businesses, schools and homes of Salisbury.