Public affairs, media relations, marketing, events

Castle & Cooke, a privately held real estate development company, engaged Capstrat to introduce its Kannapolis biotech hub, the - North Carolina Research Campus. We educated stakeholders, including state and local officials and university leadership, to help attract high-profile researchers and companies from around the world. The campaign included media relations, marketing, public relations and public affairs.

Capstrat worked with Castle and Cooke, developer of  the North Carolina Research Campus biotech hub in Kannapolis, to educate and strengthen its network of supporters. Through targeted outreach and awareness through media and blogger relations, we engaged key higher education, business, community and state government leaders to win their support for the project

For Castle and Cooke, real estate developer of the North Carolina Research Campus in Kannapolis, Capstrat conducted media relations and event planning ranging from groundbreakings to tradeshows. A live CNBC interview with visionary David Murdock was among the wins that brought word about the project to the Wall Street Journal and other national media outlets.

Getting the word out about the North Carolina Research Campus biotech hub in Kannapolis required a visual identity that conveyed the project’s importance. Capstrat created a double-helix logo that illustrates how science and state partners would be intertwined, further highlighting the state’s dominance as a bio-tech powerhouse.

Getting more than 60 elected officials, business executives and community leaders seated on one stage was just one element of Capstrat’s execution of a multilayered media event for the North Carolina Research Campus biotech hub in Kannapolis.