Media advocacy, public relations, grassroots

In North Carolina, population growth has outpaced funding for necessary roads, transit and other transportation modes. Since 2002, Capstrat has worked with NC Go! to build awareness about the need to invest in transportation. Through media relations, white papers and reports, NC Go! has become the go-to resource on transportation issues.

NC Go! has grown from a handful of founding members to a statewide coalition of businesses, chambers of commerce and transit agencies – all committed to increasing funding for vital transportation needs. Capstrat helps them build buzz and gather support through public relations events, candidate forums and polished marketing materials.

To educate policy makers, advocates must be empowered to communicate with them – whether in Raleigh or Washington. Capstrat has worked with NC Go! to enlarge its network of supporters through online advocacy. We provide the tools and messages that advocates use when they urge lawmakers to invest more in transportation priorities.