Issues campaigns, media advocacy, issues advertising
Partnership for NC Future
North Carolina is growing by leaps and bounds – we’re expected to add the population of South Carolina by 2030. But how will the state build roads and schools, provide clean water, and preserve scenic treasures with limited funds? Capstrat helped the Partnership for NC’s Future get legislative authority to put the issue before citizens.
The Partnership for NC’s Future brought together diverse groups for a common purpose: creating solutions to increase the state’s infrastructure funding. Capstrat kept the news coverage coming through media relations, grassroots advocacy and regular “Reality Check” reports -- and helped win the support of hundreds of groups around the state.
Building support for a new tax is always a challenge. But through online, print and television advertising, Capstrat helped the Partnership for NC’s Future redefine the issue. Now, every county in North Carolina has the option to vote on how to fund infrastructure needs – and we can keep our state great for future generations.