Facts
Date established: 1994
CEO: Ken Eudy
Office: Raleigh, North Carolina
Ranking: Capstrat is one of the largest communications firms in the Southeast and one of the top 40 agencies in the United States.
Core Capabilities: Capstrat is a full-service strategic communications firm, providing these services in-house:
Interactive communications
Internet strategy
Web site design
Web site programming
Web evaluation/audit/usability testing
Video, animation and dynamic media
Social media/online network development
Marketing communications
Positioning and branding
Identity development
Advertising
Media planning & buying
Graphic design
Precision marketing
Engagement/word of mouth marketing
Public relations
Public relations counsel
Media relations
Media and presentation training
Crisis communications
Internal/employee marketing
Event management
Social marketing
Corporate social responsibility
Government affairs
Government relations
Grassroots coalition building
Issues campaigns
Key Strengths: Capstrat is seamlessly full-service, delivering award-winning work across all of our disciplines – usually for mid-sized clients. This requires that we understand how the various communications channels work together to get the best value. It enables us, for example, to exploit the relationship between media buying and public relations. We have in-house experts who understand how traditional media and online media solutions can reinforce each other to solve a client's challenge.
We excel at helping clients navigate the intersection of business, government and politics. Clients who are in regulated industries or need “permission to operate” turn to Capstrat to ensure that all their communications, from branding to the timing and focus of media buys, are aligned with legislative and regulatory aims.
Relationships are our core strength. Long-term clients, media vendors, business and civic leaders, even competitors are integral to our success. We put our relationships to work for our clients, gaining knowledge and insights, creating partnerships and building value.
Areas of Interest: Capstrat works primarily in five industries – technology, health care and life sciences, economic development, education and professional/financial services.
Current Client List (2008):
- Blue Cross and Blue Shield of North Carolina
- Castle & Cooke
- Cherokee Investment Trust
- Council of Better Business Bureaus
- Credit Suisse
- Fit Together
- GlaxoSmithKline
- Lenovo
- North Carolina Economic Development Association
- Progress Energy
- Quintiles Transnational
- Raleigh Convention Center
- RBC Bank
- Siemens Medical Solutions
- SunCom Wireless
- UNC Health Care
- Youth Smoking Prevention (NC Health and Wellness Trust Fund)
Major Awards Received:
2009 Telly Awards – Twelve awards2009 IAC Awards – Two awards
2009 SABRE Awards – Winner Health Care Provider Campaign
of the Year
2009 ADDY Awards – Nine awards
2009 Boom! Awards – Four awards
2008 ADDY Awards – Ten awards
2008 Telly Awards – Four awards
2007 PR Week Small Agency of the Year, Honorable Mention
2007 ADDY Awards – Eight awards
2007 AIGA Boom! – Nine awards
2007 SABRE Awards – Two nominations
2007 Pinnacle Business Award for Small Businesses,
26-100 employees
2006 Web Marketing Association’s WebAward
2006 Regional Telly Awards – Four awards
2006 10th Annual Webby Awards – Three awards
2006 Two Pollie Awards – Television
2006 Gold SABRE Award Finalist – Event (More than 7 Days)
2006 PR Week Agency of the Year Award Finalist
2006 Holmes Report Third Best Agency to Work For
(Small Agency category)
2005 Telly Awards – Two awards
2005 ADDY Awards – Eight awards including Judges Choice
2005 Gold SABRE Award – Best Ballot Initiative (National) –
Amendment One Campaign
Number of employees: 74
Media Contact: Ken Eudy, 919 882 1962
New Business: Karen Albritton, 919 882 1958
Contact information:
Address: 1201 Edwards Mill Road, First Floor, Raleigh, NC 27607
Phone: 919 828 0806
Fax: 919 834 7959
