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Arielle brings a diverse background in marketing, advertising, media planning and public relations to our client services team, contributing to our work for Quintiles, Workplace Options and Rex Healthcare.
With three years in media buying and planning at Capstrat, Arielle has been an integral part of accounts such as Blue Cross and Blue Shield of North Carolina, the NC Health and Wellness Trust Fund, BASF Turf and Ornamentals, and Duke Energy. A stickler for detail, her ability to blend creativity and strategy has delivered exemplary results for our clients.
Previous experience in both advertising sales and promotions for WZDX-TV in Huntsville, Alabama, provides Arielle insight into account management as well as knowledge of everything from event planning to media relations. While at the station, she managed advertising accounts for consumer clients such as DIRECTV, CiCi’s Pizza and Clorox. Prior to working at the television station, she earned valuable experience in member relations and private events though an internship with the Capital City Club in Raleigh.
A graduate of North Carolina State University, Arielle earned her bachelor’s degree in communications with a concentration in public relations. An advocate for volunteerism, she is active in Capstrat’s Boomerang Society and the Junior League of Raleigh.