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Christina serves on our health care Account Services team, bringing her love of science and intense project management skills to our work for GlaxoSmithKline. She also contributes to other accounts including Triangle Gives Back.
Science has intrigued Christina since college when she first wanted to major in biology. While volunteering for the American Cancer Society organizing a Relay for Life, she saw how account management and planning could play a critical role in health care communications. When she switched her major to communications, she decided she could combine her interest in science with marketing.
However, her first jobs were in broadcast sales for Beasley Broadcasting Group and Clear Channel Communications. Juggling multiple clients strengthened her account management skills, and analyzing demographics and budgets taught her to think strategically about corporate marketing.
With a job at MedThink Communications, Christina flipped to the agency side and finally saw her science background come into play. She served as an account executive for three years at this health care communications firm. Managing advertising and collateral projects for pharmaceutical companies including Salix, Merz and ALIGN, she made it a priority to understand the smallest details of her clients’ business. Her natural curiosity helped — she was fascinated with digging into the facts on diseases and the drugs used in fields ranging from gastronenterology to dermatology to oncology.
A graduate of East Carolina University, Christina earned a bachelor’s degree in communication studies with a concentration in public relations.