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Shane knows the best marketing strategies come from a complete understanding of his client’s needs. With every account, he broadens and deepens the relationship by thoroughly studying the goals, marketing priorities and objectives of his client. His expertise in campaign development, integrated communications and marketing implementation with measurement and analysis delivers results for clients such as Lenovo, BASF and Deloitte.
Bringing 19 years of experience to our team, Shane’s career spans the industries of technology, business services and insurance at companies such as Sprint, Mutual of Omaha and Nortel. Before coming to Capstrat, he led client strategy teams at Brooks Bell Interactive in Raleigh, establishing successful online direct response marketing programs for clients like Chase Bank, AARP, The Wall Street Journal, The Washington Post and Clearwire. His work focused on optimizing online conversion, with an emphasis on analysis and results for proven ROI.
At Nortel, Shane was the director of North American marketing communications, telling the company’s story to customers, sales and partner distribution channels, consultants, and the media in a compelling and consistent way. His efforts to drive awareness included launching thought leadership programs around energy consumption of IT networks and making aggressive head-to-head competitive comparisons — an unconventional approach for Nortel. He also worked with the product marketing teams to launch a global guerilla marketing campaign, using traditional and social media to attract press coverage.
Prior to his stint at Nortel, Shane managed a marketing team for Sprint that was responsible for developing marketing strategy and execution for the launch of the first nationwide wireless 3G network. The campaign resulted in a substantial sales increase in wireless connection cards and phones. Shane acted as the Sprint spokesperson for media relations and customer executive briefings – traveling the country to inform, educate and promote the competitive business advantage of using remote access solutions in the early stages of the availability of wireless high-speed networks.
When Shane isn’t working on successful client strategies he spends his time volunteering with the Triangle American Marketing Association as President-Elect for 2009-2010. Shane holds a bachelor’s degree in business administration and an MBA from the University of Nebraska at Omaha.