Client: BASF Infographic

BASF has a breadth of plant health data in a highly technical booklet. Capstrat knew that there would be a benefit to having a simplified version of key information that was easier to digest. The challenge however, was how to turn dozens of pages of dense scientific data into two info graphics that customers actually want to read. We saw an opportunity to tell BASF’s plant health story (and associated proof points) in an interesting way. To accomplish this, Capstrat developed two effective, visually stimulating graphics that appeal to both the turf and ornamentals markets.