Client: MeadWestvaco Annual Report

MWV needed a fresh approach to position itself as more than a paper packaging company. They came to Capstrat for help on the grandest stage possible – their annual report. In reviewing the content for the report, we recognized that there is so much more to MWV’s story than just the numbers — several new business acquisitions, industry-leading technologies, innovative projects. Capstrat decided to take MWV’s annual report past the standard printed piece and into a fully interactive eBook with integrated video, slideshows and interactive infographics. This digital piece was a first for MWV, and properly portrayed the company for what it is: A technologically innovative solutions company.

Download the complete report: