Client: AASHTO Saving Transportation One Infographic at at Time

In 2014, AASHTO faced a daunting legislative challenge. The Highway Trust Fund (HTF), which provides the federal government’s financial contribution to the maintenance of our roads and public transit infrastructure, would go bankrupt in September. Without it, states would be forced to eliminate critical infrastructure projects causing mass layoffs and jeopardizing the safety of travelers.

Our challenge was to help AASHTO’s members explain this complex funding issue to harried Members of Congress. We’d have just a few minutes to accurately convey its impact on their legislative district.

Our solution was an interactive infographic that everyone from AASHTO’s members to Politico to President Obama used to promote HTF funding. Just five months after our infographic launched, Congress voted to fund the HTF.