Opening business operations in unfamiliar territories presents challenges, especially when you’re opening a 420,000 square foot facility that plans to employ twenty people. Sentinel Data Centers is North Carolina’s first multi-tenant data center designed for large-enterprise businesses. Capstrat has worked with Sentinel to support their introduction to North Carolina’s business and technology community. Over the course of six months, we created an audit of past media coverage, developed a communication plan and performed ongoing media outreach to generate interest in and coverage of Sentinel Data Centers. Media outreach garnered more than 14 local stories, underscoring Sentinel’s positive contribution to their new community.