Client: BASF Tradeshow

BASF had used the same tradeshow booth for over a decade and needed a fresh perspective. Capstrat knew superintendents are inherently skeptical. We also knew we had an opportunity to bridge the gap between belief in plant health and belief in BASF as the leader in plant health. Through management of multiple partners, careful collaboration and attention to detail, Capstrat brought “the science of plant health” to life in a brand new booth that was visually appealing, informative and embodied BASF’s innovative spirit.