LORD Corporation wanted to build a new corporate website to showcase the company’s pioneering nature through its latest innovations. A new site was in order — one that was modern, engaging and intuitive to navigate for each of the company’s varied audiences. Rethinking how to organize the site content, we surfaced content that users would be most interested in and organized it to fit into two main navigation paths: products/solutions or industries. We then applied LORD’s new brand design, which Capstrat helped establish, to a fresh and approachable site design. The final result: a site that provides users with actionable content and user-friendly navigation paths.